HSUS presentation

1. HSUS * New York City Subway
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2. Flow
Target Audience
The Idea
Call To Action (CTA)
Incentives
Cancellation
Three Touch Points
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3. Target Audience
Teenagers below 16 who do not have jobs
and only receive an allowance each month.
As well as the general public.
T A T A

4. The Idea
Get commuters to donate 10¢
everytime they tap into the subway
with their metrocard/ card.
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5. Call To Action
Scan QR code to enable donation.
The QR code takes you to a website
where you can enable Apply Pay or Google Pay
to immediately subscribe to monthly donations.
C T A

6. Incentives
$5 OFF an uber ride
every month.
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7. Cancellation
Cancellation can be done by going into
the email of your donation summary sent
to you at the end of every month.
There will be a link that you can click
to stop donations.
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8. 3 Touch Points
T T P
Low cost
Great for teenagers
Convenient
Accomodating to your existing routine
Easy cancellation
No fuss. Cancel with a button.

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