1st-year project on Obesity

1. Design Thinking
and Innovation
Sem II project
Obesity

2. OBESITY IS DEFINED AS A DISORDER INVOLVING EXCESSIVE
BODY FAT THAT INCREASES THE RISK OF HEALTH PROBLEMS.
- WORLD HEALTH ORGANIZATION
DEFINITION
Obesity and health problems
Fatty liver
disease
Diabetes| Breast,colon or
endometrial cancer|
Osteoarthritis
Sleep apnoea|
Asthma
Coronary heart disease| High
blood pressure| high
cholesterol | Stroke
O B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N

3. O B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N
[TABLE/FIG-2]: MEAN BMI AND PREVALENCE (%) OF
OVERWEIGHT AND OBESITY AMONGMEN, INDIA, 2005-06,
AND 2015-16.
[TABLE/FIG-1]: MEAN BMI AND PREVALENCE (%)
OF OVERWEIGHT/OBESITY AMONG WOMENBY
YEAR, INDIA, 1998-99, 2005-06, AND 2015-16.
Obesity in India has reached epidemic proportions in the 21st century, with morbid obesity affecting 5% of the
country's population. India is following a trend of other developing countries that are steadily becoming more obese.
Unhealthy, processed food has become much more accessible following India's continued integration in global food
markets. This, combined with rising middle class incomes, is increasing the average caloric intake per individual
among middle class and high income households. Obesity is a major risk factor for cardiovascular disease.
STATISTICAL DATA

4. Primary
Insights
• Via the survey conducted we found out that some people have a
genetic tendency to gain weight more easily than others
• Namely, taste is their top consideration when choosing what to
eat, nutritional labels are rarely examined and their relationship
with food tends to be more impulsive and emotional.
• More than 75% of the obese respondents admitted knowing they
should eat healthier but not doing so and they wouldn't give up
snacks or sodas, they did say they'd prefer smaller portion sizes
• cost was cited by about half of the most overweight and obese
participants as a reason for not buying healthier food
• Sometimes they turn to food for emotional reasons, such as when
they feel upset, anxious, sad, stressed out, or even bored. When
this happens, they often eat more than they need.
Empathy Stage
O B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N

5. • Easy accessible support and advice needs to be
available at a local level an increased intake of energy-
dense foods that are high in fat and sugars;
• an increase in physical inactivity due to the increasingly
sedentary nature of many forms of work, changing
modes of transportation, and having processed food.
• Obesity is a lifelong condition and even if the client has
lost their excess weight they must make great efforts to
maintain their new lifestyle.
• They could be exposed to nonsense about fasting,
detoxes, and juice cleanses from social media.
Secondary
Insights
O B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N

6. Z I M C O R E H U B S | D E S I G N T H I N K I N G
AFTER GOING THROUGH THE INSIGHTS, WE
HAVE SELECTED TWO OF THE MAJOR
PROBLEMS.
PHYSICAL INACTIVITY
• Physical inactivity, which has progressively increased over the past several decades is significantly increasing the risk
of obesity. Unless there is a reversal of this sedentary lifestyle, the incidence of these diseases/disorders will
increase, life expectancy will decrease.
• The balance between calorie intake and energy expenditure determines a person's weight. If a person eats more
calories than he or she burns (metabolizes), the person gains weight,
PSYCHOLOGICAL FACTORS
• Through the Insights we came to a conclusion that psychological factors play a huge part in how eating becomes
disordered, weight increases and the complex web of obesity becomes maintained.
• We understood that people struggle with mental health, negative thinking, poor emotional management and low
self-worth which develops into conditions like anxiety, depression or even an eating disorder. This often leads to
emotional overeating, poor self-care and little interest in regular exercise.
Define Stage
O B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N

7. Z I M C O R E H U B S | D E S I G N T H I N K I N G
Inspirations from other nations
SUCCESSFUL OBESITY-RELATED POLICY IN LATIN AMERICA, THE CASE
OF A TAX ON SUGAR-SWEETENED BEVERAGES IN MEXICO IS DISCUSSED.
H E R E W A S A P R E S S I N G N E E D T O R E D U C E C O N S U M P T I O N O F T H E S E P R O D U C T S A S P A R T O F T H E
P O L I C I E S T O P R E V E N T A N D C O N T R O L N U T R I T I O N - R E L A T E D N C D S .
I N 2 0 1 0 , T H E M I N I S T R Y O F
H E A L T H O F
M E X I C O , D E V E L O P E D T H E
N A T I O N A L A G R E E M E N T
F O R N U T R I T I O N A L
H E A L T H – S T R A T E G Y T O
C O N T R O L O V E R W E I G H T
A N D O B E S I T Y A N D
L A U N C H E D S E V E R A L
E F F O R T S T O R E D U C E
C O N S U M P T I O N O F S U G A R -
S W E E T E N E D B E V E R A G E S
A N D J U N K F O O D .
I N 2 0 1 2 , T H E
N A T I O N A L A C A D E M Y
O F M E D I C I N E O F
M E X I C O P U B L I S H E D A
P O S I T I O N B O O K O N
P O L I C I E S T O P R E V E N T
A N D C O N T R O L O B E S I T Y ,
E N D O R S I N G T H E
P R E V I O U S L Y
R E C O M M E N D E D P O L I C Y
A C T I O N S , I N C L U D I N G
T A X A T I O N O F S U G A R -
S W E E T E N E D B E V E R A G E S
.
D U R I N G 2 0 1 3 , I N T H E
C O N T E X T O F A W O R L D
E C O N O M I C R E C E S S I O N
A N D A F A L L I N O I L
P R I C E S , T H E
G O V E R N M E N T
A P P R O V E D A N
I N I T I A T I V E F O R A N
E X C I S E T A X O N . S U G A R -
S W E E T E N E D B E V E R A G E S
A N D J U N K F O O D , W I T H
S T R O N G S U P P O R T F R O M
C I V I L S O C I E T Y ,
T H I S P O L I C Y W A S
I M P L E M E N T E D I N 2 0 1 4
A N D E V A L U A T E D S I N C E
T H E N . V A R I O U S
A N A L Y S E S H A V E
O B S E R V E D A
R E D U C T I O N I N
C O N S U M P T I O N O F
T H E S E P R O D U C T S A F T E R
T A X A T I O N , A F T E R
A D J U S T I N G F O R
S E A S O N A L I T Y A N D
P O P U L A T I O N G R O W T H ,
O B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N

8. Z I M C O R E H U B S | D E S I G N T H I N K I N GO B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N
SOLUTION FOR PHYSICAL INACTIVITY
• Government should make it mandatory for Schools, Colleges &
Organisations to conduct yearly checkups to identify their fitness ratio.
• An educational campaign can improve knowledge about the benefits of
physical activity, proper diet and ways to overcome barriers, increase
awareness about opportunities for physical activity during the workday,
and increase participation in workplace-based events.Physical activity
sessions should be included such as free play, games, sports,
transportation (walking, cycling), recreation, and physical education and
it should applied in all schools and colleges so that it can be monitored.
They should have additional grades in Schools and colleges depending
on this factor.
• Organisation should provide comprehensive worksite wellness support,
including access to an on-site fitness center, individual health coaching
sessions, and exercise instructors,training sessions etc

9. Z I M C O R E H U B S | D E S I G N T H I N K I N GO B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N
SOLUTION FOR PSYCHOLOGICAL FACTOR
• COUNSELORS is to help individual better interpret the issues
he is experiencing or the trauma that occurred in a way they
can process and understand.
• When an individual’s social and emotional issues and
psychological distress are left untreated
• it can negatively impact his/her educational aspirations and
developmental milestones and sometimes they turn to food for
emotional reasons, such as when they feel upset, anxious, sad,
stressed out, or even bored.
• When this happens they often eat more than they need. So
counselling should be mandatory in schools, colleges and
organisation.

10. A G U I D E T O
Explanation to
the solution
Do research
on total
number of
people in an
area
Gather your
ideas and
come up
with an
outline.
Arrange a
huge hall or
public school
Make sure a
good trainer
is available
Physical activity
should be held on
every weekend for
all members to be
FIT
I N T H E F O R M O F F L O W C H A R T
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
O B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N

11. Z I M C O R E H U B S | D E S I G N T H I N K I N G
Design thinking
is not solely for
designers.
IT'S A PROCESS EVEN THE MOST
TRADITIONAL THINKERS CAN ADOPT.
Group No. 15
Altamash Kazi - 33
bipin Shetty - 77
Shalaka Kashid - 29
Sujit Khedekar - 35
O B E S I T Y | D E S I G N T H I N K I N G A N D I N N O V A T I O N