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Speaking
Training
Publishing
Consulting
Really bonding with your audience
European Search Personality
2015
Bas van den Beld
www.stateofdigital.com - www.basvandenbeld.com - @basvandenbeld
4
@basvandenbeld
Bas van den Beld – 2016
A few examples
@basvandenbeld
Bas van den Beld – 2016
Sometimes you need to create
awareness first
@basvandenbeld @stateofdigitalBas van den Beld – 2016
4
@basvandenbeld @stateofdigitalBas van den Beld – 2016
5
"CONFIDENTIAL, AND FOR THE
EYE OF THE COMPANY &
AGENTS ONLY"
@basvandenbeld @stateofdigitalBas van den Beld – 2016
For Phases
6
Seekers Amplifiers Joiners
@basvandenbeld @stateofdigitalBas van den Beld – 2016
For Phases
7
Seekers Amplifiers Joiners
@basvandenbeld
Bas van den Beld – 2016
More brands will start “publishing” in
2016
@basvandenbeld
Bas van den Beld – 2016
Unfortunately that will mean even
more ping pong balls…
@basvandenbeld
Bas van den Beld – 2016
You need to get ‘under their skin’
@basvandenbeld
Bas van den Beld – 2016
Both offline and online!
@basvandenbeld @stateofdigitalBas van den Beld – 2016
For Phases
12
Seekers Amplifiers Joiners Buyers
@basvandenbeld @stateofdigitalBas van den Beld – 2016
For Phases
13
Joiners Buyers
@basvandenbeld @stateofdigitalBas van den Beld – 2016
For Phases
14
The creepy
ones…
Amplifiers Buyers
@basvandenbeld @stateofdigitalBas van den Beld – 2016
For Phases
15
Seekers Amplifiers Joiners Buyers
@basvandenbeld @stateofdigitalBas van den Beld – 2016
16

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