Startany webinar with Roy Geva Galsber, global manager at Google Launchpad Accelerator, that took place on May 10, 2016. Watch the full webinar at https://youtu.be/uxslqqPqNec Subscribe for upcoming webinars from leading entrepreneurship mentors and experts at www.startany.com - the first virtual accelerator for startups from all over the globe.

1. Confidential & ProprietaryConfidential & Proprietary
Launchpad - about Mentors,
Startups and Lessons
Learned

2. Confidential & Proprietary
Launchpad’s Origins
A startup within Google…
Born in Israel in 2012 as an intensive bootcamp for early stage startups.
Google valued the impact Israeli mentors had on the startups...and Israel’s startup
ecosystem.
The opportunity to globally scale Launchpad was imminent...

3. Dr. Jacob Greenshpan
Where great ideas are born
2000+ early stage startups worldwide

4. Dr. Jacob Greenshpan
Where great ideas are born
…as well as 500+ mature startups

5. Dr. Jacob Greenshpan
Where great ideas are born
First mistake:
“I know my market, I know my users –
no need to meet them”

6. Dr. Jacob Greenshpan
Where great ideas are born
Second mistake:
"TALKING to them, not SEEING them
actually use the product"

7. Dr. Jacob Greenshpan
Where great ideas are born

8. Dr. Jacob Greenshpan
Where great ideas are born
Observation is scary…
It is a like a jack-in-the-box…

9. Dr. Jacob Greenshpan
Where great ideas are born
Third mistake:
“I am the user” effect

10. Dr. Jacob Greenshpan
Where great ideas are born
Forth mistake:
Getting more users

11. Dr. Jacob Greenshpan
Where great ideas are born
Fifth mistake:
Ignore the user’s emotions

12. Dr. Jacob Greenshpan
Where great ideas are born
A short reminder: people buy what
they WANT

13. Dr. Jacob Greenshpan
Where great ideas are born
Sixth mistake:
Thinking that MVP is the only
part of the story

14. Dr. Jacob Greenshpan
Where great ideas are born
Seventh Mistake:
Being creative is good, no matter the cost!

15. Dr. Jacob Greenshpan
Where great ideas are born
Eighth mistake:
“It is a good product.
Beauty does not matter”

16. Dr. Jacob Greenshpan
Where great ideas are born
ninth mistake:

17. Dr. Jacob Greenshpan
Where great ideas are born
Tenth mistake:
Building a great startup

18. Dr. Jacob Greenshpan
Where great ideas are born
Eleventh mistake:
A great local market

19. Dr. Jacob Greenshpan
Where great ideas are born
Twelfth mistake:
What do I know

20. Confidential & Proprietary
What is Launchpad?

21. Confidential & Proprietary
A mentorship-based global startup program.
Our mission?
Drive tangible success for startups developing on Google’s platform.
Who do we serve?
Tech startups around the world.
How we work
Startups participate in one or more mentor-driven Launchpad activities.
Under our startup methodology, each startup receives in-person mentoring that enables
them to tackle critical challenges and scale.

22. Confidential & Proprietary
Launchpad Today
50,000
1on1 mentorship hours
15 Google product
teams engaged
200
Accelerators and
VCs
600
mentors
25+ countries
6K
startups
Launched
Accelerator

23. Confidential & Proprietary
Why partner with us?

24. Confidential & Proprietary
The Google
Advantage

25. Confidential & Proprietary
A Unique Startup Program.
World-class Mentorship.
Launchpad selects quality mentors for startups of all stages. These are experts in:
➢ Product
➢ UI/UX
➢ Marketing
➢ Tech
Mentor training.
Mentors’ expertise combined with Launchpad training delivers results for startups.
Data-driven approach.
We are building a comprehensive system that will allow us to track startup performance and indicate
correlation to the mentorship they received.
Mentors best practices database.
Best practices content developed with best mentors out of our elite network.

26. Confidential + Proprietary
BuildStart Scale
Launchpad Startup Methodology

27. Dr. Jacob Greenshpan
Where great ideas are born
I know my market, I know my users – no need to meet them
"TALKING to them, not SEEING them actually use the product"
“I am the user” effect
Ignore the user’s emotions
Thinking that MVP is the only part of the story
Being creative is good, no matter the cost!
“It is a good product. Beauty does not matter”
Getting more users
It's not about the money
Building a great startup
Great local market
What do I know

28. Confidential & Proprietary
The end