AMUL (Anand Milk Union Limited) is a dairy cooperative in India owned by 3 million milk producers. It was formed in 1946 in Anand, Gujarat and is now one of the largest food conglomerates in India. AMUL focuses on corporate social responsibility through various activities. It established the Amul Relief Trust after the 2001 Gujarat earthquake to reconstruct damaged schools. AMUL also organizes annual tree plantation drives involving its milk producers and encourages women's participation and leadership development in the dairy cooperatives.

1. A
AMUL
• AMUL
• CSR
• Activities
 Present by:-
 Gauravkumar Bandi: 063
 Stanley Kannepamula: 074
 Laxmi Pedda: 093
 Faraz Qureshi: 096
 Neha Shukla: 104

2. A-Anand M-Milk U-Union L-Limited
AMUL means “priceless” in
sanskrit.
AMUL is Number 1 Dairy
brand in India.
AMUL-The Taste of India.
Multi-Dimensional impact on
Rural Economy & Society.

3. History
• Formed in 1946, is a dairy cooperative movement India with
250 liters of milk per day with name ‘KAIRA DISTRICT CO-
OPERATIVE MILK PRODUCERS’ UNION.
• A brand name AMUL is managed by Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF).
• The brand name Amul mean “AMULYA”-suggested by a
quality control expert in Anand.
• Dr. Verghese Kurien. Former chairman of the GCMMF- the
man behind the success of Amul.

4. Over view of company
• Members: 13 district cooperative milk producers' Union
• No. of Producer Members: 2.79 million
• No. of Village Societies: 13,328
• Total Milk handling capacity: 11.22 million litres per day
• Milk collection (Total -2008-09): 3.05 billion litres
• Milk collection (Daily Average 2008-09): 8.4 million litres
• Milk Drying Capacity: 626 Mts. per day
• Cattle feed manufacturing Capacity: 3500 Mts. per day

5. CORPORATE
SOCIAL
RESPONSIBILITY, THE AMUL
• Corporate social responsibility (CSR) has been
defined as the commitment of business to
contribute to sustainable economic development
working with employees, their families, the local
community, and society at large to improve
their quality of life, in ways that are both good
for business and good for development.´
• To meet with the CSR it is expected that
a business in its entire procurement-production-
processing-marketing chain should focus on
human development involving the producer,
the worker, the supplier, the consumer, the civil
society, and the environment.

6. CSR Structure

7. AMUL RELIEF TRUST
 A devastating earthquake (Richter scale – 7.9) hit Gujarat on 26th January
2001. The epicentre of the quake was located in Kutch district. It caused
death of thousands of people, tens of thousands were injured, hundreds of
thousands were rendered homeless and damage of billions of Rupees was
done.
 GCMMF formed a specific organization named "Amul Relief Trust" (ART)
under the Chairmanship of Dr. V. Kurien in 2001 with a donation of Rs. 50
Millions for reconstruction of the school buildings damaged in the 2001
earthquake in the Kutch area.
 The Trust reconstructed 6 schools damaged by the above earthquake at a cost
of Rs. 41.1 millions in Kutch area. Four of these schools started re-
functioning from the last two academic sessions and the other two schools
from the current session.

8.  A school reconstructed by Amul
Relief Trust in the earthquake
affected Ratadia Village in
Mundra Taluka of Gujarat.
Amul Relief Trust
 A school reconstructed by Amul
Relief Trust in the earthquake
affected Devpar Village in Mandvi
Taluka of Gujarat

9.  A school reconstructed by
Amul Relief Trust in the
earthquake affected Toda
Village in Mundra Taluka of
Gujarat
 A school reconstructed by
Amul Relief Trust in the
earthquake affected Kathada
Village in Mandvi Taluka of
Gujarat
Amul Relief Trust

10. • The milk producer of Gujarat dairy
cooperatives are conducting mass tree
plantation drive every year on
independence day for last three years.
• The idea is “one member five tree
(2009).
• The entire plantation activity is
coordinated at all the three tiers of
Anand pattern – at village, district and
state level dairy cooperatives.
• Amul Coops plant more than 311.98
lakhs trees
GREEN GUJARAT TREE PLANTATION CAMPAIGN

11. CSR – Others activities
 Encourages woman to participate in dairy co-op societies
 To develop and enhance leadership skill and qualities among
women.
 Amul’s member unions organized three self managing
leadership workshop at PRAJAPITA, BRAHMAKUMARIS,
MOUNT ABU,
 3100 women participated in this programme.
 Organization of AMUL YATRA in Anand.

12. Thank you