A-Anand M-Milk U-Union L-Limited AMUL means “priceless” in sanskrit. AMUL is Number 1 Dairy brand in India. AMUL-The Taste of India. Multi-Dimensional impact on Rural Economy & Society.
History• Formed in 1946, is a dairy cooperative movement India with 250 liters of milk per day with name „KAIRA DISTRICT CO- OPERATIVE MILK PRODUCERS‟ UNION.• A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).• The brand name Amul mean “AMULYA”-suggested by a quality control expert in Anand.• Dr. Verghese Kurien. Former chairman of the GCMMF- the man behind the success of Amul.
Over view of company• Members: 13 district cooperative milk producers Union• No. of Producer Members: 2.79 million• No. of Village Societies: 13,328• Total Milk handling capacity: 11.22 million litres per day• Milk collection (Total -2008-09): 3.05 billion litres• Milk collection (Daily Average 2008-09): 8.4 million litres• Milk Drying Capacity: 626 Mts. per day• Cattle feed manufacturing Capacity: 3500 Mts. per day
CORPORATE SOCIAL RESPONSIBILITY, THE AMUL• Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development.• To meet with the CSR it is expected that a business in its entire procurement- production-processing-marketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the environment.
AMUL RELIEF TRUST A devastating earthquake (Richter scale – 7.9) hit Gujarat on 26th January 2001. The epicentre of the quake was located in Kutch district. It caused death of thousands of people, tens of thousands were injured, hundreds of thousands were rendered homeless and damage of billions of Rupees was done. GCMMF formed a specific organization named "Amul Relief Trust" (ART) under the Chairmanship of Dr. V. Kurien in 2001 with a donation of Rs. 50 Millions for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area. The Trust reconstructed 6 schools damaged by the above earthquake at a cost of Rs. 41.1 millions in Kutch area. Four of these schools started re- functioning from the last two academic sessions and the other two schools from the current session.
Amul Relief Trust A school reconstructed by Amul Relief Trust in the earthquake affected Ratadia Village in Mundra Taluka of Gujarat. A school reconstructed by Amul Relief Trust in the earthquake affected Devpar Village in Mandvi Taluka of Gujarat
Amul Relief Trust A school reconstructed by Amul Relief Trust in the earthquake affected Toda Village in Mundra Taluka of Gujarat A school reconstructed by Amul Relief Trust in the earthquake affected Kathada Village in Mandvi Taluka of Gujarat
GREEN GUJARAT TREEPLANTATION CAMPAIGN • The milk producer of Gujarat dairy cooperatives are conducting mass tree plantation drive every year on independence day for last three years. • The idea is “one member five tree (2009). • The entire plantation activity is coordinated at all the three tiers of Anand pattern – at village, district and state level dairy cooperatives. • Amul Coops plant more than 311.98 lakhs trees
CSR – Others activities Encourages woman to participate in dairy co-op societies . To develop and enhance leadership skill and qualities among women. Amul’s member unions organized three self managing leadership workshop at PRAJAPITA, BRAHMAKUMARIS, MOUNT ABU, 3100 women participated in this programme. Organization of AMUL YATRA in Anand.