milkman of india . varghese kurien


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the story of milkman of india..dr. varghese kurien

amul story

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milkman of india . varghese kurien

  1. 1. "MILKMAN OF INDIA” Dr. Varghese Kurien
  2. 2. <ul><li>Background </li></ul><ul><li>Childhood </li></ul><ul><li>Early Years </li></ul><ul><li>Impact </li></ul><ul><li>Leadership </li></ul>Story of a “real” Legend
  3. 3. Kurien Saga <ul><li>Father of White revolution in India </li></ul><ul><li>Chairman of GCMMF for 35 years </li></ul><ul><li>Architect of Operation Flood – Largest dairy dev. Program in the world </li></ul><ul><li>Who made India the largest milk producer in the world </li></ul><ul><li>Awards received: </li></ul><ul><ul><li>Magsaysay </li></ul></ul><ul><ul><li>Padmashri </li></ul></ul><ul><ul><li>Padma Bhushan </li></ul></ul><ul><ul><li>Padma Vibhushan </li></ul></ul><ul><ul><li>World food prize </li></ul></ul>with his daughter
  4. 4. Family & Childhood <ul><li>Born on November 26, 1921 @ Calicut, Kerala </li></ul><ul><li>Born to Mr. Puthenpurackal Kurien & Mrs. Kurien </li></ul><ul><li>Belong to Cyrian Christian community (high rate of literacy) </li></ul><ul><li>Brought up in Christian Missionary Society by his mother </li></ul><ul><li>Atheist </li></ul><ul><li>Represented college in tennis, badminton, cricket & boxing </li></ul><ul><li>Father died when he was 21 </li></ul><ul><li>Wanted to join Army (Mother didn’t let him go off to war) </li></ul>
  5. 5. <ul><li>Bachelor of science (Physics) from Loyola College, Madras in 1941 </li></ul><ul><li>Bachelor of engineering (Mechanical) 7 th rank from Madras University in 1944 </li></ul><ul><li>Special studies in engineering from the TISCO at Jamshedpur 1946 </li></ul><ul><li>Masters in science in mechanical engineering with distinction with specialization on dairy engineering from Michigan State University in 1948 (major subjects where nuclear physics, metallurgy) </li></ul><ul><li>Specialized training in dairy engineering at the National Dairy Research Institute, Bangalore </li></ul>Educational Background
  6. 6. Early Years <ul><li>Result of farmers meet at Samarkha (kaira dist) on 4 Jan 1946 </li></ul><ul><li>Called by Morarji Desai under advice from Sardar Vallabhai Patel </li></ul><ul><li>Objective : To fight rapacious milk contractors </li></ul><ul><li>Farmers sold milk directly from kaira to govt. run Bombay milk scheme </li></ul><ul><li>Amul brand launched in 1955 (Amoolya, priceless) </li></ul>
  7. 7. The Impact : AMUL <ul><li>Total Farmer control over production, procurement & marketing </li></ul><ul><li>Economic independence to farmers </li></ul><ul><li>Farmer is god philosophy </li></ul><ul><li>10 million diary producers, 81,000 cooperative societies </li></ul><ul><li>Massive return of 2400 crore every year against 200 crore investment of world bank in operation flood </li></ul><ul><li>Cost of milk prod. became 40% lower than EU & US </li></ul><ul><li>AMUL pattern / Anand pattern </li></ul>
  8. 8. “ Innovation cannot be mandated or forced on people, ”.“ It is everywhere, a function of the quality of the people and the environment. We need to have enough skilled people working in a self-actuating environment to produce innovation ” . Dr. Kurien Kurien – the Leader <ul><li>Organized farmers rather than trying to employ them </li></ul><ul><li>Fought against bureaucrats, ministers, est. firms for farmer’s benefit </li></ul><ul><li>Farmer is god, stood by them in thick & thin </li></ul><ul><li>Steps down from Amul in 2006 due to difference in opinion </li></ul>
  9. 9. Success of Amul Brand: acc. to Dr. Kurien Maintaining : Quality Value for money Availability Service
  10. 10. “ I am like a cat, throw me wherever you want to, I will land on my feet.. ” “ Eight hours for dairy, eight hours for your family and eight hours for sleep ” “ My philosophy in life is to do as much good as I can to those who are less fortunate, But I would like to live my life as a common man ” Dr. Kurien Quotable Quotes