Email Marketing presentation giving to Oklahoma City's Technology Conference.

1. 10 Secrets to Driving Sales via Email Stacie Stewart Director, Internet Strategies Insperra.com Andrea Decker Director, Internet Consultants Element Fusion

3. How Important Is Email? Preferred Written Comm. Between Friends 43% first thing in the morning 40% middle of the night. 26% in bed Prefer Email ExactTarget , "2008 Channel Preference Survey" (2008) 26% 40% 43 % 66 % 45% Check Email

4. Email Emerging Medium Short Message Codes Instant Messaging 18 to 34 Still Favor Email Email 65% Will It Be Important In The Future? Habeas (2008)

5. Does Email Deliver ROI? $7 $22 $57 Other IM $22.52 For Every Dollar Spent Emails $57.25 Catalogs $7.08 Direct Marketing Association

6. Does Email Work? 73% of consumers said they'd made an online purchase as a result of receiving an email offer. Epsilon (2007)

7. Does Email Work? Average Order Conversion Rate of Email is 6% StrongMail (2007)

8. Email Systems The Basic’s of Email Marketing Andrea Decker Element Fusion

13. Unique Value Proposition? Elite Safe Inexpensive Brand Hyundai Lexus Volvo

14. Increase Your List Pop Over Subscriber Form From 40 Emails Per Day to 350 Emails Per Day DPSchool.com

15. How Increase Email List Prefer 57% 57% 61% 72% What Do Subscribers Want 50% 72% Privacy Marketing Sherpa’s Email Report 2008

16. How Increase Email List Prefer 57% 57% 61% 72% 61% Special Pricing What Do Subscribers Want 50% 72% Privacy Marketing Sherpa’s Email Report 2008

17. How Increase Email List Prefer 57% 57% 61% 72% 61% Special Pricing What Do Subscribers Want 50% 72% Privacy 57% Control Frequency Marketing Sherpa’s Email Report 2008

18. How Increase Email List Prefer 57% 57% 61% 72% 61% Special Pricing What Do Subscribers Want 57% Great Content 72% Privacy 57% Control Frequency Marketing Sherpa’s Email Report 2008

19. Send Great “Free” Content

20. Send Great “Free” Content

21. Send Great “Free” Content

22. Send Great “Free” Content Screen clipping taken: 11/5/2008, 9:53 AM

23. Marketing Funnel

24. How Increase Email List Prefer 57% 57% 61% 72% 61% Special Pricing What Do Subscribers Want 57% Great Content 50% First Look at New Products 50% 72% Privacy 57% Control Frequency Marketing Sherpa’s Email Report 2008

25. Get The Open, Get The Sale Put A Name To The Face Consistent With Offer Clear, Relevant, Question, How To Subject Lines From Lines Landing Pages Sale

26. Keys To Influence Weapons of Influence RECIPROCITY

27. Keys To Influence Weapons of Influence RECIPROCITY SCARCITY

28. Keys To Influence Weapons of Influence RECIPROCITY SCARCITY AUTHORITY

29. Keys To Influence Weapons of Influence Consistency RECIPROCITY SCARCITY AUTHORITY

30. Keys To Influence Weapons of Influence Consistency Liking RECIPROCITY SCARCITY AUTHORITY

31. Keys To Influence Weapons of Influence Consistency Liking Social Proof RECIPROCITY SCARCITY AUTHORITY

32. .04 Opt Out Rate 2.2 X During Holiday 40% Opt Out Due To Frequency 45% Want Weekly 50% Opt Out Due To Content No Longer Relevant Increase Your Email Sends

33. Seasonal, Occasion Topical Good Excuse To Send New Year’s Resolution Economy Birthday Christmas

34. Transactional Emails Shipping Notifications Receipts, Order Confirmations Customer Service Questions Mortgage, Utility Bills 91% 77% 76% 4 8%

35. Transactional Email

36. Transactional Email

37. 9% Email Sender Reputation Inbox Denial .71% M essage Quality Score Email Box IP Address Content

40. Thank You! Stacie Stewart [email_address] (405) 473-8576 Andrea Decker [email_address] (405) 948‒8300