Ethnographic research findings

1. Design, Business and Innovation Hongzhou (Frank) Long
• Ethnography becomes important by competitive necessity.
• More qualitative Description needs.
• Corporation needs innovation thinkings and impacts.

2. Design, Business and Innovation Hongzhou (Frank) Long
• New relationship between supplier and consumer ---being a observer
• Wider range ,wider targets ,wider usage.
• Having a human-centered combination and conclusion .

3. Design, Business and Innovation Hongzhou (Frank) Long
• New method research builds a new connection to consumer , making the process
more efficient .
• Interaction. (transpositonal consideration)

4. Design, Business and Innovation Hongzhou (Frank) Long
• Competition forced to open a new business ecosystem
• Business Future Tendency.

5. Design, Business and Innovation Hongzhou (Frank) Long
• Interpretation update : Adding cultural ,belief ,behavior into the factors.
• Ethnographic study open a another way for better business decision making.