Sales & Marketing Alignment: How to Synergize for Success
Emerging issues in Indian agricultural research and education
1. Emerging issues in Indian
Agricultural Research and
Education:
7Ps developed by SK Soam for FOCARS- entry level
of Indian Council of Agricultural Research
DR SUDHIR KUMAR SOAM
ICAR- NATIONAL ACADEMY OF AGRICULTURAL RESEARCH MANAGEMENT, HYDERABAD
SO SOAM@NAARM.ORG.IN / SUDHIR.SOAM@ICAR.ORG.IN
2. Emerging Issues: What are major
globally asked questions?
Are problems and opportunities changing over
time?
How to keep feeding increasing population under
changing climate, while maintaining nutritional
security and pace of growth?
In terms of agricultural policies, should we care
for farmers or farming?
Enhancing productivity [is this emerging issue?/
how to produce more in less inputs?]
3. Produce
More from less (Input use efficiency
Soil less agriculture
Protected agriculture
Plant factory in China
Peri-urban/ Urban agriculture
Terrace farming
Precision agriculture
5. Prevent
Losses
Post harvest losses
Food waste
Fertile top soil loss
Waste to wealth
Inappropriate use of resources
Environmental degradation
6. Provide
Safe and healthy food (pesticide residues, hormones,
antibiotics, probiotics, biosecurity etc.)
Clean environment (methane, residue burning)
Professional networks (scientists, farmers, scientist-
farmers i.e. GRAIN in Australia)/ FPO/ Commodity
commissions/ Custom hiring centers)
Opinion platforms (GM communication, brand
building, technology promotion)
7. Promote
Innovation
Knowledge networks (skill development, data-
information-knowledge conversion systems)
Data Sharing (Acquisition, validation, inter-
operability, access; GIS data)
Data-information-knowledge conversion
Open Access data use
Primary to Secondary agriculture (research and
platforms such as- TBI, Start up/ Acceleration/
Venture capitalist)
8. Predict
Production trend (India and competitors-e.g.
Australia for gram and lentil)
Price trend
Abiotic and biotic stresses
Advisories for farmers and insurance companies
9. Population dynamics
Young farmers
Changing food needs
Retain in agriculture or shift to services
Type of farming [subsistence, hobbyist, Ayurvedic medicines,
religious groups etc]
Population vs Density
Cultural values [ICT use comfort and taste e.g. New Zealand
Kiwi fruit of sour type- Designer product]
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