The social media group used Facebook, Twitter, and Indiegogo to promote the Safe and Sound Slumber Fund campaign and volleyball tournament. Facebook was the main promotional resource with 124 likes, multiple event photos and flyers posted. Twitter was also used, with 31 followers and tweets about fundraisers. Indiegogo was a main fundraising platform, with a video, photos and $245 raised of the $1,000 goal though engagement could be improved on Twitter and Indiegogo.
2. The social media group used three forms of
social media during the Safe and Sound
Slumber Fund campaign
Facebook
Twitter
Indiegogo
All three were used to promote the Safe and
Sound Slumber Fund as well as the Safe and
Sound Volleyball Tournament
3. The Facebook page was our main promotional
resource.
We thought we could generate the most buzz through
Facebook, as the whole class could easily invite their
friends to visit the page
We have 124 likes on the page
Throughout the campaign multiple pictures,
logos and flyers were posted on the page
Field hockey pizza sale
Women’s Center logo
Volleyball tournament flyer and pictures
4.
5.
6. Twitter was the second social media platform
we used to promote the Safe and Sound
Slumber Fund
We have 31 followers
We have 23 tweets and promoted the
Wendy’s fundraiser and volleyball
tournament heavily on the Twitter account
Retweets were also crucial to getting the
word out about special events
7.
8.
9. Indiegogo was one of our main fundraising
social media platform
We created a video for the homepage, as well
as, posted photos of the class and special
events flyers
Our page was Tweeted 13 times, liked
through Facebook 95 times and had 1 like on
Google +
With 18 days left in the campaign we have
raised $245 of our $1,000 goal
10.
11.
12. Overall, the Facebook page was our biggest
success with 124 likes
We could have improved our Twitter and
Indiegogo pages, by increasing followers,
retweets, visitors to the Indiegogo page and
donations
