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TYPE: PUBLIC
INDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS
EQUIPMENTS
FOUNDED: JANUARY 1964 AS BLUE RIBBON S...
ORIGIALLY KNOWN AS BLUE RIBBON SPORTS(BRS), WAS FOUNDED BY UNIVERSITY
OF OREGON TRACK ATHLETE PHILIP KNIGHT AND HIS COACH...
NIKE’S 1ST NATIONAL TELEVISION COMMERCIALS RAN IN OCTOBER 1982, DURING
THE BROADCAST OF THE NEW YORK MAATHON.
THE FAMOUS...
20,000 retail accounts throughout the U.
S. using independent distributors and also
has contracts with 110 other countrie...
They design, develop, and market high quality active
sports apparel, equipment, and accessory products
Nike distributes ...
NIKE IS FACING
HYPERCOMPETITION FROM QUITE A
FEW FIRMS BOTH DOMESTICALLY
AND GLOBALLY.
THE MAIN FIRMS ARE REEBOK,
ADIDAS...
MANY OF NIKE’S MANUFACTURING PROCESSES NEGATIVELY
CONTRIBUTE TO THE ENVIRONMENT.
ITS EXPANDING INDUSTRY IS LEADING TO AC...
THE NIKEBIZ.COM AND NIKE.COM ARE THE WEBSITES OF
NIKE.
NIKE.COM IS RELATED TO DIFFERENT SPORTS
MERCHANDISE.
NIKEBIZ.COM...
Nike presentation
Nike presentation
Nike presentation
Nike presentation
Nike presentation
Nike presentation
Nike presentation
Nike presentation
Nike presentation
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Nike presentation

  1. 1. TYPE: PUBLIC INDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS EQUIPMENTS FOUNDED: JANUARY 1964 AS BLUE RIBBON SPORTS, CAME TO BE KNOWN AS NIKE, INC. IN 1978 FOUNDERS: WILLIAM J. “BILL” BOWERMAN AND PHILIP H. KNIGHT HEADQUARTERS: WASHINGTON COUNTY, OREGON,UNITED STATES (NEAR BEAVERTON, OREGON) KEY PEOPLE: PHILIP H. KNIGHT (CHAIRMAN) AND MARK PARKER ( C.E.O. AND PRESIDENT) PRODUCTS: ATHLETIC SHOES, APPARELS, SPORTS EQUIPMENT AND ACCESSORIES REVENUE: US$ 19.2 BILLION TOTAL ASSETS: US$13.2 BILLION TOTAL EQUITY: US$ 8.69 BILLION EMPLOYEE STRENGTH: 34400 (‘2010)
  2. 2. ORIGIALLY KNOWN AS BLUE RIBBON SPORTS(BRS), WAS FOUNDED BY UNIVERSITY OF OREGON TRACK ATHLETE PHILIP KNIGHT AND HIS COACH BILL BOWERMAN IN JANUARY, 1964. INITIALLY OPERATED AS A DISTRIBUTOR OF JAPANESE SHOEMAKER ONITSUKA TIGER. IN 1966 BRS OPENED ITS 1ST RETAIL STORE IN CALIFORNIA. BY 1971 BRS-ONITSUKA TIGER RELATINSHIP ENDED. BRS USED SWOOSH IN 1971 AND WAS REGISTERED WITH THE U.S. PATENT AND TRADEMARK OFFICE ON JAN 22, 1974. THE FIRST SHOE TO CARRY THIS DESIGN THAT WAS SOLD TO THE PUBLIC WAS A SOCCER SHOE NAMED “NIKE” WHICH WAS RELEASED IN 1971. IN FEB 1972 BRS INTRODUCED ITS 1ST LINE OF NIKE SHOES WITH THE NAME “NIKE” DERIVED FROM THE GREEK GODDESS OF VICTORY. IN 1978 BRS, INC. OFFICIALLY RENAMED ITSELF AS NIKE, INC. 1ST PROFESSIONAL ATHLETE TO BE SPONSORED BY NIKE WAS ILIE NASTASE. BY 1980 NIKE HAD REACHED A 50% MARKET SHARE IN THE U.S. ATHELETIC SHOE MARKET AND THE COMPANY WENT PUBLIC THAT YEAR. to be continued……
  3. 3. NIKE’S 1ST NATIONAL TELEVISION COMMERCIALS RAN IN OCTOBER 1982, DURING THE BROADCAST OF THE NEW YORK MAATHON. THE FAMOUS SLOGAN FOR NIKE… “JUST DO IT” WAS COINED IN 1988.
  4. 4. 20,000 retail accounts throughout the U. S. using independent distributors and also has contracts with 110 other countries Also has agreements with Internet companies and subsidiaries Operates within the sports footwear and apparel market. Originally designing and producing running shoes, their portfolio has broadened to include a wide range of sports and leisure wear. This is all endorsed by top sporting personalities
  5. 5. They design, develop, and market high quality active sports apparel, equipment, and accessory products Nike distributes one new shoe style every single day Nike’s critical factors for success are maintaining current standards, closer working relationships, and retaining customer loyalty by guaranteed standard of product Their products are made for men, women, and children of all ages. The company presently sells roughly 300 models of athletic shoes in 900 styles for 25 different sports. Nike's target market for their shoes is males and females between 18 and 35 years old.
  6. 6. NIKE IS FACING HYPERCOMPETITION FROM QUITE A FEW FIRMS BOTH DOMESTICALLY AND GLOBALLY. THE MAIN FIRMS ARE REEBOK, ADIDAS, FILA, PUMA, TAYLOR MADE, CONVERSE, NEW BALANCE, ETC. IN THE DOMESTIC MARKET (i.e. U.S.) NIKE IS THE INDUSTRY LEADER WITH 47% MARKET SHARE, FOLLOWED BY REEBOK, A DISTANT 2ND WITH 16% AND ADIDAS WITH 6%. NIKE IS THE LARGEST SELLER OF ATHLETIC FOOTWEAR AND APPAREL WORLDWIDE BY SALES.
  7. 7. MANY OF NIKE’S MANUFACTURING PROCESSES NEGATIVELY CONTRIBUTE TO THE ENVIRONMENT. ITS EXPANDING INDUSTRY IS LEADING TO ACUTE WATER DEFICIT,CLIMATE CHANGE, POLLUTION, EXCESSIVE FUEL AND RAW MATERIALS CONSUMPTION. NIKE IS TRYING HARD TO COUNTERACT THESE DIFFICULTIES. CURRENTLY NIKE IS AMONG THE TP 3 CLIMATE-FRIENDLY COMPANIES. NIKE STARTED THE NIKE GRIND PROGRAM WHICH CLOSES THE PRODUCT LIFE-CYCLE. NIKE ALSO STARTED RE-USE-A-SHOE PROGRAM IN 1993 FOR RECYLCLING AND REUSING USED SHOES. THE MATERIAL THAT IS CREATED FROM RECYCLED SHOESS IS OFTEN USED TO CREATE SPORTS SURFACES LIKE BASKETBALL COURTS, RUNNING TRACKS, PLAYGROUNDS, ETC.
  8. 8. THE NIKEBIZ.COM AND NIKE.COM ARE THE WEBSITES OF NIKE. NIKE.COM IS RELATED TO DIFFERENT SPORTS MERCHANDISE. NIKEBIZ.COM IS THE OFFICIAL WEBSITE OF NIKE, INC. IT FEATURES COMPANY OVERVIEW, CAREER,INVESTORS, MEDIA, CSR, CUSTOMER SERVICE, CONTACT DETAILS,FAQS IN THE LEFT PART. IT ALSO CONTAINS DETAILED UPDATESS, TERMS OF USE AND PRIVACY POLICY, WHICH IS SAME AS THE NIKE.COM. STORE LOCATOR AND BLOG OPTIONS ARE ALSO THERE IN NIKE.COM SEARCH OPTION IS THERE IN BOTH THE SITES.
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