http://ITMarketingIdeas.com SUMMARY SLIDES: Where do IT marketing strategies fit with missions, objectives and tactics? Use this simple guide to get it right for your business. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

1. SPHomeRun.com
Putting IT Marketing
Strategies
in Their Place
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Creative Commons Image Source: Flickr BUILDWindows

2. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Consider this
General Definition
of a Strategy:

3. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
“A Strategy is a
Coherent Mix of
Policy and Action

4. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Designed to
Surmount a
High-stakes
Challenge”
(Richard Rumelt)

5. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Naturally, What
Constitutes “High
Stakes” For You
Will Depend on
Your Business

6. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
The Big Picture

7. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
The Next Step
is to Position
IT Marketing
Strategies

8. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
in Relation to
the Other Terms

9. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Start Here…
What to Work On:
Company Mission

10. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Quick Definition:
What Your
Company is
Trying To Do
For its Customers

11. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
i.e.: “Bring Our
Customers Rapid,
Reliable Repairs
To Computer
Systems

12. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
That We Then
Maintain in
Good Working
Order For Them”

13. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
…Then Do This…
Company
Objectives

14. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
They Convert
the Mission into
Performance
Targets

15. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
“Over The
Next 12 Months,
Build a Base
of Customers

16. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
To Achieve
$50,000 Gross
Operational Profit,

17. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
And to Continue
to Contribute to
Profit in the Year
After That”

18. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
…then this…
Marketing Strategy

19. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Plan or Policy
for Achieving
a Company
Objective

20. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
“Concentrate
on the Local
Business Market

21. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
and Earn
References
From Satisfied
Customers”

22. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
…To Finally
Do This…
Marketing Tactics

23. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
The Actions
for Converting
Strategy into
Results

24. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
“Contact X, Y,
and Z Companies
Directly This Week,

25. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
and Place Our Ad
in The Local
Yellow Pages”

26. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Final Check

27. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Check that You’ve
Got it Right
By Working
Backwards

28. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Tactics Have
to Help the
Strategy Work,

29. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
the Strategy
Must Help the
Company Achieve
its Objectives,

30. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
and the Objectives
Have to Contribute
to the Company’s
Overall Mission

31. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Which
IT Marketing
Strategies Have
Impressed You?

32. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
Give Us Your Take
On Companies
That You Think
Got It Right

33. Sponsored by ITMarketingIdeas.com
SPHomeRun.com
By Adding a
Comment Below

34. SPHomeRun.com
Recommended Reading:
Top 10 IT Marketing Strategies
Download this
Free Special Report Now at
ITMarketingIdeas.com
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Creative Commons Image Source: Flickr BUILDWindows