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Is Your IT Sales Playbook Consistent and Effective? (SlideShare).
Changing buyer behavior has rendered the former sales playbook obsolete. Learn more insights about bringing your IT sales playbook into the modern sales arena.
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Is Your IT Sales Playbook Consistent and Effective? (SlideShare)
1. Is Your IT Sales Playbook
Consistent and Effective?
Keep your IT Sales playbook up to date in order to
attract quality clients
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2. The IT services industry has seen
its customer's transition to a digital
world
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3. Many playbooks rely on:
Cold calling
Direct mail
Email marketing
Advertising
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4. Free access to information (the
internet) has made buyers
well-informed
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5. When a sales message relates to
the buyer, chances of
success increase
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6. Sales professionals need to
understand what their ideal
customer’s interests are
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7. Does your company’s sales
playbook need updating?
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8. Let us know in the
Comments
section below
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