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b2b use of social media

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Richard Spencer
Richard Spencer

Strategic approaches to business to business use of social media as a channel to drive revenue or manage costs.

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Business to Business use of Social Media July 2011
Insert footer (View > Header & Footer) 3 7/6/2011
Social Media 62% 47.4% read post 29.0% write 80.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 81.1% belong 7 UM Wave 4 and 5
b2c creates greater levels of engagement than b2b communication 8
Early adoption © Daemon Group 2008 www.daemondigital.com
Standard extended lifecycle © Daemon Group 2008 www.daemondigital.com
© Daemon Group 2008 www.daemondigital.com
© Daemon Group 2008 www.daemondigital.com
b2b use of Social Media Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your services Insert footer (View > Header & Footer) 13 7/6/2011
Organisational Value Chain 14
© Daemon Group 2008 www.daemondigital.com
Insert footer (View > Header & Footer) 16 7/6/2011
Insert footer (View > Header & Footer) 17 7/6/2011
Linkedin Globally 100,000,000 registered members
Linkedin in Australia 2,000,000 professional members
Real Life Likes through RFID 22
Organisational Value Chain 23
45% of employers screen Social Media sites © Daemon Group 2008 www.daemondigital.com source: careerbuilder.com 2009
35% reported they found content on social media that caused them not to hire the candidate © Daemon Group 2008 www.daemondigital.com source: careerbuilder.com 2009
Does your company use Social Media to recruit? 26 Source: Jobvite 2010
Which social platforms does your company use? 27 Source: Jobvite 2010
Have you successfully hired through a Social Media application? 58% 28 Source: Jobvite 2010
Organisational Value Chain 29
Insert footer (View > Header & Footer) 30 7/6/2011
Insert footer (View > Header & Footer) 31 7/6/2011
Social Media engagement © Daemon Group 2008 www.daemondigital.com
Social Media engagement model © Daemon Group 2008 www.daemondigital.com
Controlled ADVERTISING Monologue Dialogue © Daemon Group 2008 www.daemondigital.com Uncontrolled
Controlled ADVERTISING Monologue Dialogue WORD OF MOUTH © Daemon Group 2008 www.daemondigital.com Uncontrolled
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