How to Get LinkedIn

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How to Get LinkedIn

  1. 1. How to get
  2. 2. Global explosion 1 in every 4.5 minutes online is spent on Social MediaNielsen Australia Onlinewww.twosocial.com
  3. 3. Social Media reachCountry Unique audience (000) ReachBrazil 28,806 84%Italy 22,766 81%Spain 21,261 79%Japan 48,203 78%France 30,733 77%USA 151,743 77%UK 29,842 74%Australia 10,443 73%Germany 31,115 66%Switzerland 2,627 65%Nielsen Australia Onlinewww.twosocial.com
  4. 4. Social Media 62% 47.4% read post 29.0% write 80.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 65% belongUM Wave 4 and 5Nielsen Australia Online
  5. 5. Social Media Blogging Micro Video blogging Forums Networkswww.twosocial.com
  6. 6. 700 million members 200 million members 120 million members 3 billion views each daywww.twosocial.com
  7. 7. Linkedin in Australia 2,000,000 professional members
  8. 8. TITLE HERE >
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  10. 10. Insert footer (View > Header & Footer) 158/17/2011
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  12. 12. Does your organisation use Social Media to recuitSource Jobvite 2011www.twosocial.com
  13. 13. Which Social Networks is your organisation using? 18Source Jobvite 2011www.twosocial.com
  14. 14. How does your organisation use these channelsSource Jobvite 2011www.twosocial.com
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  17. 17. $91.22 22www.twosocial.com
  18. 18. 23
  19. 19. Social advertising (now defunct) 24www.twosocial.com
  20. 20. Social advertising (now defunct) 25www.twosocial.com
  21. 21. So what next?• New content aggregation • Daniel Roth, Digital Editor, Fortune• Job application plugin • ‘Apply with LinkedIn’ button added to corporate careers sites• Acquisitions? • Yammer • Socialware • Viadeo • Slideshare• Customer Relationship Management? • 100 million names and numbers • Biggest professional database in the world 26www.twosocial.com
  22. 22. SummaryAs an individual• Complete 100% of your Profile• Use the LinkedIn Integrated Apps• Network • LinkedIn is all about the Connections• Join Groups • Get involved and add value• Follow organisations you are interested inAs an organisation• Create and manage Company Page• Consider whether a Group would add value and how?• Follow individual guidelines in reverse! 27www.twosocial.com

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