This is my Fitness for purpose evaluation

1. Fitness for Purpose
To Health With It' is a documentary made by Kings Key Production focusing on health and
fitness and how people can change their health lifestyle and why. It follows a brief in which
we were given, from the Borough of Redbridge, the assignment states that the project
should be a 10 clip based on education the youth on a problem of our choice. We
researched into different popular documentaries based on health and fitness before deciding
to create our social action project, and found that it was one of the five issues the people of
the Borough face.
We planned our production by creating a script and a storyboard in which we followed (to the
most part) throughout our video. We hoped to make our target audience aware about the
issues of when it comes to their body and diet but in still entertaining them so the project
wasn't boring causing them to lose interest. We hoped that would help us get our message
out. So, by posting our social action project onto youtube, and hopefully being aired on the
news, we have successfully created the template for shocking our audience. This also match
the theory of Stanley Cohen, he believed that by creating a moral panic, you are able to
convey a message to the audience by sending society into "Mass Hysteria". The message is
often conveyed through the media, such as news and television.
Secondly,for our content to shock the audience we thought it was important to explain the
actual facts about health and fitness such as calorie intakes of popular ‘junk’ foods eaten
everyday, we hoped this would make people think about what they were eating. We did this
by doing a lot of research on the foods we decided to film with such as a burger from
Mcdonalds, KFC snack box and Oreo Krushem and a seven inch Margherita Pizza. We had
looked up their ingredients and calorie intake individually and wrote it as part of the script
and have a whole scene talking about them. This way the audience are more aware of what
they are consuming and we hoped people would then try to prevent this taking more
precaution.
We also wanted to show a visual representation on what happens to different individuals
when they do not take care of their health and what kind of mood swings they can get. So I
had come up with the idea of a fictional character to tell the story. Showing the moods and
actions of the character when eating bad compared to eating good healthy foods. Also this
would show the advantages of keeping a healthy diet, motivating the audience. We also
interviewed a real-life professional coach at a professional coaching environment. We
created a sense of motivation and inspiration, emphasising the lifestyle that the fictional
character went through. The audience are more likely to feel guilty and/or motivated after
watching the video, keeping the topic in their mind and so wanting to make a change.
We believe we successfully impacted the audience through interviews with the people of the
borough revealing how in common most people are and how in a sense they all suffer with
the same problems of unhealthy eating, making them want to listen about fitness in the area
and what they do to keep healthy. Hearing facts from the public is more likely to make the
audience listen and understand what they are saying.

2. A psychologist named Milgram, looked into the effects of uniform on obedience levels during
a condition of his experiment, and found that when the role of the experimenter (who was the
authoritative figure during the study) was taken over by an ‘ordinary member of the public’ (a
confederate) in everyday clothes rather than a lab coat, the obedience level dropped to 20%.
Realising that this would be a good step for us connecting with our audience, the group and I
agreed to do an interview with an authoritative figure who is a professional PE trainer (at
King Solomon High School), so he could explain to the audience how ‘health’ and ‘fitness’ is
becoming an issue in the local area. Therefore, the audience are more likely to have been
impacted as the information has come from someone believable and not from just someone
random.
Another way in which I believe we impacted the audience was through the use of music. By
using motivational, popular fitness songs at the appropriate time, it stresses to the audience
the mood of the character and what they should be feeling at the time. It gives the
documentary an andrenalic and inspiring atmosphere, helping emphasise to the audience
the hype and attitude they should be feeling towards the characters and story.
Overall, I believe we successfully impacted the audience through our social action project.
Furthermore, I think that our documentary meets the brief, as we do not stray from our topic,
and we keep to a professional and serious standard.
Camerawork:
The opening introduction of the documentary begins with a series of establishing shots and
long shots with montages of popular food places that fill up Barkingside high street, instantly
setting the scene for the audience that helps the them to understand where the documentary
is set. The first establishing shot is a long shot of Barkingside high street, showing cars
passing by. It then cuts to a close up of a star on a tree zooming out to a long shot of myself,
giving an introduction on what the audience see and hear next. The star on the tree also
symbolises that it’s christmas time which means people often act lazy and eat a lot during
the holidays.
The entire interview of the documentary (mid-shots) is made of cutaways to
different interviews in order to establish the setting for the audience and
perhaps suggest the type of people that redbridge is. It also helps us in a way that the
audience understand that from asking one questions, I get different responses from different
people who are answering the same question. This is great as the audience enjoy the
interviews smoothly rather than the interviewer repeating the same questions. Lastly, the
mid-shots help not just present facial expressions but body language as well.
There were good long shots taken for the fictional character as well. For example, the scene
where my character ran into the kitchen as he was late. This was important as it shows the
audience how the fictional character is dressed to prove he’s in a hurry as his uniform is not
neat but looks rough. Compared to the ‘good morning’ of my fictional the long shots in
comparison helped as in the scene the difference in body language and uniform is presented
making our message clear.