Tsk 1

1. The council of the London Borough of Redbridge
have created this brief and issued it to the youth
of the borough, as a whole, rather than to
individuals specifically. The Borough of
Redbridge is a London Borough in North East
London, with the council administering its
headquarters at Redbridge Town Hall in Ilford.
Labour won the May 2014 election, and the current council leader is Councillor Jas Atwal.
Local councils are responsible for tasks and service such as waste collection/ disposal,
recycling, and street cleaning. Councillors are then responsible for making decisions on behalf
of the community, and these decisions should be made in the best interest of the public.
The council of the London Borough of Redbridge, who are the client as we’re creating
something for them, has created an informal agreement, meaning that who chose to
participate aren’t under contract to do so, nor are that they actually obligated to do it so you’re
not held responsible if you don't. Therefore, because it’s an informal brief, we have a lot more
choice and control over the project as a whole. This means that you can chose how it’s done,
such as the style of it (e.g. formal interviews, reconstruction or snappy questions), the topic of
it and the issues that covers (e.g. Littering, Crime, Underage alcohol use), and overall you
have the final say on the project with the freedom to make your own choices as there are no
contract guidelines that you have to follow. The brief also mentions a competition aspect to
the project as they’ve stated that “some of the best-produced videos will be aired during the
early autumn period 2017 on local Television stations in the Redbridge region”. This means
that whoever chooses to participate in this projects will be competing against all of the other
people doing so as well, and their projects.
Competitions can be used to motivate those involved because it typically encourages you to
work harder and do better because everyone wants to get their names “out there” and onto
broadcasting platforms such as television and radio, so quality is therefore likely to increase.
Competition also gives choice to the client’s role as they're able to choose the best ones from
a number of entries, and this means that the council are more likely to choose ones of people
to prepare for life because as soon as they leave school, they need to always have a
competitive mind-set as they’ll need to compete against other young people for things such
as university places, work experience and apprenticeships placement and jobs.

2. Social action projects that are created with the intent to benefit others, and typically not for
profit. The purpose of these projects are to raise awareness of what’s happening in society
that most people don’t know about a social change. This is when the public change their
attitudes and behaviours after watching a social action project and often act on it. This is then
likely to have a positive impact on the local area and community.
Another Purpose of social action projects is community cohesion, meaning that it brings the
community together and units them over a common issue or
problem around them. One other purpose is for the
surveillance, relating to Blumler and Katz’s uses and
gratification theory. This is when you want to find out what's
happening elsewhere in the world or a regional area, and
gives people more information about a certain area or topic.
While small groups of people often create these projects in
their local area, a number of social action projects are also
regularly created and aired on terrestrial television.
The BBC have Panorama which first aired in 1953, and this focuses more on issues and
current affairs of the country or world as a whole, alternatively, BBC One also air the with titles
such as inside out London and inside out West Midlands in their respective areas, and this
first began in 2002. Issues in these programs tend to be morespecific to your local area. Other
examples include Channel 4’s dispatches which has regularly aired since 1987, as well as
ITV’s Exposure which first aired in 2011. For example, BBC One’s panorama special, titles
“nursing homes undercover”, first aired in November 2016 and tackled the issue, and tackled
the issue of neglect and abuse in nursing
homes across the UK. Through the use of
undercover footage, common problems and
issues were brought to the attention of the
public. An example of this captured footage is
that one of the nurses said, “ I'll give her some
morphine that’ll shut her up, which shows that
the home aren’t providing the quality care to
those who need it, as they have promised.
The purpose of this documentary was to raise awareness on the matter to the appropriate
regulatory bodies so that they could see the problems themselves, as well as the general
public, many of whom have elderly relatives is nursing homes themselves. This would then
bring the change, inappropriate action then happened as four Morleigh Group care homes
(This is the group that own and run a number of care homes in the Uk) where you put into the
“special measures “category by the care quality Commission. Around a month later, it was
then reported that the Morleigh care group has sold all of its assets, most likely because of
the impact and public outcry after the BBC Panorama special. These two articles can be view
here;http://www.cqc.org.uk/content/cqc-place-four-morleigh-nursing-homes-special-measures And
http;//www.staustellvoice.co.uk/news/73/article/6086/.
Another example is Channel 4 dispatches programme titled “where’s my missing mail” which
first aired in February 2016. This Programme looks at the movement and delivery of parcels

3. across the Uk and through the use of
undercover footage, it showed the
mistreating of the goods of people have
paid for. One clip in the documentary
showed a man working in the warehouse
which sorted all of the goods, and he was
seen throwing parcels and packages into
his van, stating “ if it doesn't say fragile…”
meaning that he’s permitted to throw it
around. One other clip showed a delivery driver dropping someone’s parcel over their front
gate as they weren’t in their home to collect the delivery. These are just two examples from
the 30 minute special about how our goods are being mistreated.
The purpose of this program wasn’t only to give an insight and to raise awareness to the
general public about what’s happening before their deliveries get home, but also to change
attitudes. After seeing this footage of what king warehouse workers are like, it may’ve been
wished by the creators that they see how bad it all looks, meaning that this attitude at work
hours, a statement from yodel company responded saying“ the allegations brought to our
attention by dispatches indicated someunacceptable practices.There were some specific and
isolated incidents that were brought to light that we are investigating and are taking action on,
we are very sorry for the occasions when we let customers down, if the is to be believed, the
program has therefore been a success as it's intended purposes, to change attitudes and raise
awareness, has been reached.
One other example is from a BBC Panorama
program that aired in February 2016, titled
“Gangs, guns, and the police”. This special
focused on the recent gang and Gun violence in
Salford, Manchester, the effect this has on local
people, as well as how they’re trying to
overcome this huge problem in their community. As this programme looks at a specific area
rather than the country as a whole, its main purpose would be to strengthen community ties
within the affected area. The programme provides reconstructions of gang and gun violence
that has happened on the streets and on places such as pubs, just metres from the homes of
innocent individuals. It also covers different schemes that centres and people are running in
the area to try and overcome this. For example, Panorama explores a small engineering firm
who is providing apprenticeships to young people so that they have something to do, rather
than get caught up in gang violence and trouble. It also offers the scheme to individuals who
have previously been caught up in crime, and want a way to start again.

4. As previously discussed above, the purpose of social action projects are to raise awareness,
bring about local change and strengthen community ties. An example of a topic or issue that
my social action project might be about littering, in line with the brief. The purpose of this would
be for residents of the local area to change their ways and use bins, rather than throwing their
litter on the floor, and to change their attitudes on this so that they understand why they
shouldn't be doing it, and hopefully change. Another purpose of this type of social action
project is to raise awareness about the effect
of littering on the environment, the aesthetic
of the area or borough, and what is actually
happening in the area in case some people
may be unaware. Raising awareness of the
issue is then likely to bring about local
change itself. This local action project should
also be strengthened community ties
because no matter what someone's group in
society is (Whether it be ethnic, age, religion,
etc.)People will be able to integrate and unite
with a common purpose in mind- fighting
against litter in the local area.
As well as creating the project, the experiences offers individuals a huge amount of
opportunities, including learning, discovering and expanding the knowledge about the local
area, creating an approximate 10 minutes social action project is a huge task, challenge and
achievement so would therefore be greatly looked upon a CV, your employability as an
individual would boost significantly as it shows potential employees of the large- scale projects
and tasks that you're able to complete. Additionally, if I plan on going to a university, after
secondary school, this is a huge advantage as you’re potentially a step ahead of others,
because I've already planned, researched, created and edited a challenging piece. Not only
creating a social action project will improve the above but, a large number of skills. Will also
be gained and improved.
As an individual I'll , progress my social skills and communication skills as not only do I have
to work with and communicate well with people that I'm creating a project with ,but I will also
need to learn how to communicate well with strangers and members of the public. For
example, as part of the researchprocess,I will have to go out onto the streets to ask questions
to random people that have never spoken to before, so must be able to communicate well in
order to guarantee understanding.
Personal confidence will also likely improve here as I will grow and become more assured,
rather than nervous, we are meeting and speaking to new people.

5. Being able to communicate well and being confident about it is a key skill to have a huge
benefit you later in life in situations such as working in office space with other colleagues, or
putting together and giving presentations to others. Within the communication skill, space I
will also need to learn how to be approachable, I must have appropriate body language and
use the correct language so that the people actually want to speak to me, for example, if I'm
slouching, looking like I'm in a mood and don't sound welcoming, The individual is less likely
to speak to me, or provide much information. Additionally, you shouldn't go up to someone if
there is a group of you as it could become a look quite intimidating.
Another skill that I will be again this project is organisational and time management skills which
will gradually improve as your time working on the project continues. If you're not organised
enough for a project of this size I’m calibre, things are likely to fall apart in later stages, such
as when it comes to filming the bulk of the
project. Also, time management is extremely
important as there will be a final deadline for
when I have to submit the video to
Redbridge, and this won't be able to move.
Therefore, smaller deadlines along the way
for each stage of the project would be vital
and important to keep them, such as the
planning stage, primary research, filming,
and editing. It's important to know how much
time should be dedicated to each process so
that everything is running smoothly
Practical skills will also be improved along the way, such as filming techniques that I haven't
used before, editing styles, the use of sound and microphones, the ability to research and
write scripts, as well as more personal skills such as teamwork and the ability to cooperate
within the group. Before this, the only product that I have completed have been a music video
(around 4 minutes long) and a theatrical horror trailer, (around 2 minutes long),
So this social action project is much
bigger than anything I've done before.
Within this, the also features that have to
be included which are new to me, such as
interviews, a presenter standing in front of
the camera he speaks directly to the
audience, the narrations, and being much
more than important based projects
overall. The editing is also quite different
as my previous projects have been quite
fast paced, whereas this will be much slower.

6. These skills will help mein the future, should I go want to continue in media studies and media.
Productions, additionally, as this is a competition you want your video to look unique and
different from all of the other entries so that I can win, so this will push your creative skills as I
have to try and think outside the box to find a new crewto share our messageto the audience.
No matter how good or bad your project is or how will you run it, everyone is likely do you have
to overcome some obstacles and problems during this project, so this will improve your
problem-solving skills, for example, it could be something such as the weather preventing us
from filming outside, so will need to overcome this and think of a new way to film or a different
location. Another example could be that do you want to editing, a portion of the footage is
accidentally deleted or becomes corrupt so as a group, we’ll need to think of ways to beat this
and not let us the defeat us, but haven't effective problem-solving skills is a vital skill to have
in life because it doesn't necessarily matter if things go wrong, as he shouldn't be difficult for
you to overcome them. All of the aforementioned skills relate to what was previously
discussed, I'm boost your employability as an individual.