Open source software adoption: enterprises and communities                      How to build a business with OS BI        ...
Engineering Group & SpagoBI     Engineering Group, the leading Italian independent, privately-owned                    sof...
Free software / Open Source   DISTRIBUTION   COMMUNITY   COMMERCIAL MODEL                                                 ...
Different kinds of community                                                      Simon Phipps, http://webmink.com/essays/...
Different kinds of community                    open source communities evolution over time                               ...
What is the communitySafe place for personal achievement (love/gift)Restrictions: reception and exclusionPersonal and coll...
What is the networkUnsafe ever-evolving place (gain/loss)Openness: connection and disconnectionPersonal identity and colle...
New commercial model: business ecosystem                                                                Enterprises       ...
Motivations and incentivesMotivations at the individual and organizational levelNeed to recognize contributions and succes...
Comunity and the enterprise: the Engineering Group’s case studyFree/open source software as the knowledge spread andsharin...
Economic models based on FLOSS PRODUCT-CENTRIC                                                                      PROJEC...
Industry-grade free/open source software                                             … and                                ...
SpagoBIThe only BI suite 100% Open Sourceforever, suitable to the development ofBusiness Intelligence projects in anintegr...
SpagoBI value proposition.100% open source: Low TCO, no vendor lock-inInnovation: original solutions for new BI domains (L...
SpagoBI business differentiators100% open source forever, no licensing costsOne single stable version, including all BI fu...
SpagoBI technical differentiatorsThe only suite providing, AS OPEN SOURCE, the following key functionalities:    Ad-hoc qu...
Selected success storiesPublic AdministrationCentral Level: Ministry for Health, Ministry for Internal Affairs, CONSIP, IN...
Quick SpagoBI demo                          A flavour of SpagoBI                                    demo starts now …     ...
Is it the right time to reinvent rules?New rules and values                                                               ...
Live the communitySharing and open collaborationAltruism and trustworthiness as the base of the knowledge societyGift and ...
Throw the net                                                                Thanks to this unknown Cambodian fishermen   ...
Build your own business                            creating the “right value”                                             ...
Referencesmore resources:                                      www.spagoworld.org                                         ...
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Open source software adoption: enterprises and communities - How to build a business with OS BI

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The presentation supported the lesson delivered by Gabriele Ruffatti (founder of SpagoWorld initiative) and Stefano Scamuzzo (SpagoBI International Manager) at the Polytechnic Institute of New York University, within the graduate courses on Corporate Entrepreneurship, Managing Growing Enterprises. www.spagobi.org

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Open source software adoption: enterprises and communities - How to build a business with OS BI

  1. 1. Open source software adoption: enterprises and communities How to build a business with OS BI November 8th, 2011 Engineering Group Research & Innovation Gabriele Ruffatti gabriele.ruffatti@eng.it Stefano Scamuzzo stefano.scamuzzo@eng.it 1 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  2. 2. Engineering Group & SpagoBI Engineering Group, the leading Italian independent, privately-owned software and IT services company43 branches6.500 IT specialists1.000 large accounts>1B$ revenues (2010)320 R&I specialists Benelux Brazil Argentina Italy Lebanon SpagoBI Competency Center A team of 20 SpagoBI specialists, consultants & suite developers A specialized team of BI project architects and developers 2 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  3. 3. Free software / Open Source DISTRIBUTION COMMUNITY COMMERCIAL MODEL 3Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  4. 4. Different kinds of community Simon Phipps, http://webmink.com/essays/community-types/ 4Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  5. 5. Different kinds of community open source communities evolution over time Communities, Consortia, Actors Individuals Community Competence Centers Networks Management Hacker ethics Governance Ecosystems Goals Technology Technology Technology Business source: Cedric Thomas, OW2 Consortium, 2008A collective business model: collaboration to increase the value of the organization as a wholeCo-opetition relations: availability of technology and of a business platform 5 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  6. 6. What is the communitySafe place for personal achievement (love/gift)Restrictions: reception and exclusionPersonal and collective identity 6 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  7. 7. What is the networkUnsafe ever-evolving place (gain/loss)Openness: connection and disconnectionPersonal identity and collective marketing 7 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  8. 8. New commercial model: business ecosystem Enterprises End users Developers Integrators Service providers Network aggregatorsfrom profit-based to value-based economic models community and network coexistence 8Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  9. 9. Motivations and incentivesMotivations at the individual and organizational levelNeed to recognize contributions and successes, to award incentives learn and develop new skills share knowledge and skills participate in a new form of cooperation Social participate in the OS/FS scene think that software should not be a proprietary good Political limit the power of large software companies solve a problem that could not be solved by proprietary software Product-related get help in realizing a good idea for a software product improve OS/FS products of other developers improve my job opportunities Signaling get a reputation in OS/FS community distribute not marketable software products make money Monetary Reason to continue with F/LOSS 0 10 20 30 40 50 60 70 80 90 Reason to start F/LOSS % of Respondents © 2002 International Institute of Infonomics source: Free/Libre/Open Source Software (FLOSS) Study of Developers 9 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  10. 10. Comunity and the enterprise: the Engineering Group’s case studyFree/open source software as the knowledge spread andsharing (knowledge as a commons)Participation in global communitiesEcosystem-based model economic model based on pure open source 10 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  11. 11. Economic models based on FLOSS PRODUCT-CENTRIC PROJECT-CENTRICdual-licensing/open-coreproprietary licensing salethe project adapts itself to the product pure open source purchase of support and consulting services the product includes the users’ requirements: - it adapts itself to the project needs (real value) - it grows over time integrating innovations 11 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  12. 12. Industry-grade free/open source software … and 12Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  13. 13. SpagoBIThe only BI suite 100% Open Sourceforever, suitable to the development ofBusiness Intelligence projects in anintegrated and very flexible environment Services and solutions: Cloud BI Mobile BI On-demand BI Real-time BI Agile BI Location Intelligence 13 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  14. 14. SpagoBI value proposition.100% open source: Low TCO, no vendor lock-inInnovation: original solutions for new BI domains (Location Intelligence, Visual Inquiring,Collaboration, KPIs, Interactive Dashboards, Monitoring, Real-time BI, Mobile BI), not onlytraditional BI.Project oriented approach: a business model not imposing a specific product strategy.Agile BI: quick development, flexibility, continuous improvement. Goal achievement from thevery beginning, starting small but thinking big.Professional services at affordable prices: no licensing fees, users only pay forservices as they use it. 14 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  15. 15. SpagoBI business differentiators100% open source forever, no licensing costsOne single stable version, including all BI functionalities.Sale of support, maintenance, training, professional services.Strong connection with BI projects backed by a full range of BI skillsSpagoBI & BI specialists, business domain analysts.The connection with BI projects grants: • focus on user needs • extensive customization/integration capabilities • inclusion of new user needs into product roadmap, driving development prioritiesModular and transparent services pricing modelPay as you go!Support services priced on a per-project basis, not constrained by the number of CPUs andusers.Full flexibility. 15 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  16. 16. SpagoBI technical differentiatorsThe only suite providing, AS OPEN SOURCE, the following key functionalities: Ad-hoc querying and reporting Real time console Location Intelligence KPI management Audit & Monitoring 16 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  17. 17. Selected success storiesPublic AdministrationCentral Level: Ministry for Health, Ministry for Internal Affairs, CONSIP, INAIL in Italy; Ministry for Ecology inFrance.Regional Level, Italy: Veneto, Emilia, Sardinia, Marche, Tuscany, Lombardy, SicilyDepartment level, France: Conseil General Jura, SGAR Midi-Pyrenees, Chambre Commerce et IndustrieMarseilleMunicipal level: about 20 cities, including Bologna, Arezzo, Genoa, Rimini in Italy; Chateauroux andGrenoble in FranceHealth public sector & hospitalsMore than 20 local health organizations and hospitals in Italy, France Domicile (F)Industries, TelcoFiat Group, ENEL (I), Agnès B (F)FinanceBanco Santander, Société Générale Security Services 17 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  18. 18. Quick SpagoBI demo A flavour of SpagoBI demo starts now … 18Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  19. 19. Is it the right time to reinvent rules?New rules and values http://www.thenation.com/reimagining-capitalism 19 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  20. 20. Live the communitySharing and open collaborationAltruism and trustworthiness as the base of the knowledge societyGift and gratuitousness along with sharing and participation 20 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  21. 21. Throw the net Thanks to this unknown Cambodian fishermen 21Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  22. 22. Build your own business creating the “right value” 22Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it
  23. 23. Referencesmore resources: www.spagoworld.org www.spagobi.orgcomments: www.linkedin.com (SpagoWorld & SpagoWorld groups) www.twitter.com (@gruffatti, @scamuzzo, #spagobi)mailto: gabriele.ruffatti@eng.it stefano.scamuzzo@eng.it 23 Creative Commons Attribution-Share Alike Unported 3.0 License www.eng.it gabriele.ruffatti AT eng.it

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