Web e mobile marketing

            Brand experience, promotion e
               customer conversation
                   ...
Web e mobile marketing
                                    Parte 2 – Brand experience, promotion e customer conversation

...
Web e mobile marketing
                                     Parte 2 – Brand experience, promotion e customer conversation
...
Web e mobile marketing
                                    Parte 2 – Brand experience, promotion e customer conversation

...
Web e mobile marketing
                                     Parte 2 – Brand experience, promotion e customer conversation
...
Web e mobile marketing
                              Parte 2 – Brand experience, promotion e customer conversation




Cre...
Web e mobile marketing
                              Parte 2 – Brand experience, promotion e customer conversation




Cre...
Web e mobile marketing
                              Parte 2 – Brand experience, promotion e customer conversation




Cre...
Web e mobile marketing
                              Parte 2 – Brand experience, promotion e customer conversation




Cre...
Web e mobile marketing
                              Parte 2 – Brand experience, promotion e customer conversation




Cre...
Web e mobile marketing
                                     Parte 2 – Brand experience, promotion e customer conversation
...
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e-Business, e-Marketing And Social Media 2008 Course Ge Ma Business School Mod 07 Brand Experience

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Module 7/13 of a series of slides I wrote down in order to introduce a small class of post-graduate students to e-Business and e-marketing, at "Gestioni & Management" Business School in Rome.

My goal was NOT just to discuss or introduce the Internet, the Web or the basic concepts online user experience and online advertising. Instead, I focused on the idea that e-marketing management is more and more a relevant aspect of "plain and simple" marketing management and I tried to give future marketing managers some methodological tool in order to address e-marketing projects in a "right", formal and structured way.

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e-Business, e-Marketing And Social Media 2008 Course Ge Ma Business School Mod 07 Brand Experience

  1. 1. Web e mobile marketing Brand experience, promotion e customer conversation Modulo 7 Brand Experience Salvatore Larosa Roma, sede GeMa, 11 settembre 2008 Download site http://www.slideshare.net/salvatorelarosa @ 2008 Salvatore Larosa - Creative Commons Attribution Noncommercial-Share Alike 2.5 Italy License
  2. 2. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Cosa significa marketing su Web? Price Product Promotion Place Brand Experience Media, Brand Device experience Target Conversation Creative Commons Attribution 4 Noncommercial-Share Alike 2.5 Italy License
  3. 3. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Brand experience www.innocentdrinks.co.uk Cosa producono? Qual è la loro value proposition? Perché sono Innocent? Indicare al volo tre aggettivi che caratterizzano l’azienda ...Come comunicano? ... Che strumenti adottano? Creative Commons Attribution 5 Noncommercial-Share Alike 2.5 Italy License
  4. 4. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Innocent Creative Commons Attribution 6 Noncommercial-Share Alike 2.5 Italy License
  5. 5. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Innocent - prodotti Creative Commons Attribution 7 Noncommercial-Share Alike 2.5 Italy License
  6. 6. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Creative Commons Attribution 8 Noncommercial-Share Alike 2.5 Italy License
  7. 7. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Creative Commons Attribution 9 Noncommercial-Share Alike 2.5 Italy License
  8. 8. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Creative Commons Attribution 10 Noncommercial-Share Alike 2.5 Italy License
  9. 9. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Creative Commons Attribution 11 Noncommercial-Share Alike 2.5 Italy License
  10. 10. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation Creative Commons Attribution 12 Noncommercial-Share Alike 2.5 Italy License
  11. 11. Web e mobile marketing Parte 2 – Brand experience, promotion e customer conversation ...One last thing... ... Come facciamo a far tornare un prospect al nostro sito di ecommerce? (...ma deve proprio tornare al nostro sito di e-commerce?) Creative Commons Attribution 13 Noncommercial-Share Alike 2.5 Italy License

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