Brief SWOT analysis of Nestle. To see the full analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/nestle-swot-analysis.html

2. Company Background
Name Nestlé S.A.
Current CEO Paul Bulcke
Revenue CHF 92.2 billion (2012)
Profit CHF 10.6 billion (2012)
Employees 328,000 (2012)
Competitors
Unilever, Hershey Foods, Kraft Foods,
Cadbury Schweppes, and GROUPE
DANONE
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3. 1.
•Unmatched product and brand portfolio
2.
•R&D capabilities
3.
•Distribution channels and geographic presence
•Competency in mergers and acquisitions
•Brand reputation valued at $7 billion
4.
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5.

4. Weaknesses
1. Inability to provide consistent
quality in food products
2. Weak implementation of
CSR
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5. 1. Increasing
demand for
healthier
food
products
2. Acquiring
startups
specializing
in producing
well-being
products
3.
Establishing
new joint
ventures
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6. 1. Food contamination
2. Trend towards healthy eating
3. Growth of private labels
4. Rising raw food prices
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7. MORE
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Nestle SWOT analysis 2013 -
Strategic Management Insight
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