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Company Background
Name Nestlé S.A.
Current CEO Paul Bulcke
Revenue CHF 92.2 billion (2012)
Profit CHF 10.6 billion (2012)...
1.
•Unmatched product and brand portfolio
2.
•R&D capabilities
3.
•Distribution channels and geographic presence
•Competen...
Weaknesses
1. Inability to provide consistent
quality in food products
2. Weak implementation of
CSR
More information at:
1. Increasing
demand for
healthier
food
products
2. Acquiring
startups
specializing
in producing
well-being
products
3.
Es...
1. Food contamination
2. Trend towards healthy eating
3. Growth of private labels
4. Rising raw food prices
More informati...
MORE
For more information about this
presentation please visit our website!
Nestle SWOT analysis 2013 -
Strategic Manageme...
Nestle SWOT analysis 2013 by Strategic Management Insight
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Nestle SWOT analysis 2013 by Strategic Management Insight

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Brief SWOT analysis of Nestle. To see the full analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/nestle-swot-analysis.html

Published in: Education, Business

Nestle SWOT analysis 2013 by Strategic Management Insight

  1. 1. Company Background Name Nestlé S.A. Current CEO Paul Bulcke Revenue CHF 92.2 billion (2012) Profit CHF 10.6 billion (2012) Employees 328,000 (2012) Competitors Unilever, Hershey Foods, Kraft Foods, Cadbury Schweppes, and GROUPE DANONE More information at:
  2. 2. 1. •Unmatched product and brand portfolio 2. •R&D capabilities 3. •Distribution channels and geographic presence •Competency in mergers and acquisitions •Brand reputation valued at $7 billion 4. More information at: 5.
  3. 3. Weaknesses 1. Inability to provide consistent quality in food products 2. Weak implementation of CSR More information at:
  4. 4. 1. Increasing demand for healthier food products 2. Acquiring startups specializing in producing well-being products 3. Establishing new joint ventures More information at:
  5. 5. 1. Food contamination 2. Trend towards healthy eating 3. Growth of private labels 4. Rising raw food prices More information at:
  6. 6. MORE For more information about this presentation please visit our website! Nestle SWOT analysis 2013 - Strategic Management Insight Take a look at our other presentations! More information at:

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