2
Why Us?
Power Brands is the world’s leading beverage formulation and brand
management firm.
Power Brands executives are ...
3
Services
Our expertise in the beverage industry can help you with:
Production]
Power Brands’ enjoys strong
relationships...
4
Additional services we offer include:
Power Brands utilizes technology to optimize positive brand
awareness.
Web Design
...
5
From Concept to Shelf
5 steps of Product Development:
5
6
Every project begins with a Creative Brief.
Here, each client meets with the Power Brands development team
to discuss th...
7
Beverage R&D is done through Power Brands’ team of highly
experienced beverage scientists who are dedicated to beverage
...
8
Power Brands team provides beverage packaging
expertise for all types of beverage applications.
Our knowledge of process...
9
Power Brands team of in-house designers specialize in
branding and brand communication. They have created
award-winning ...
10
The Client will receive first round samples for sensory
evaluation typically within 10-15 business days of the Creative...
11
Power Brands identifies and matches the right vendors based on location,
capabilities and cost efficiencies.
We provide...
12
Prior to going into full scale production, Power
Brands will always recommend Clients explore
prototype development. Pr...
13
If the Client is funded and ready to commence with production, Power Brands will always
recommend the Client manufactur...
14
For select Clients, Power Brands can manage a full-scale market rollout.
This service includes:
14
Product Management
M...
15
Power Brands has on-staff key sales and marketing personnel
Power Brands manages all in-market activity, i.e. field sal...
16
Neuro
Best Functional Beverage
2013, BevNET Awards
SK Energy Shots
Product of the Year
2013, Consumer Survey
of Product...
17
(800) 730-9445
16501 Sherman Way | Van Nuys, CA. 91406 | sales@powerbrands.us
17
Contact Us
@PowerBrandsLLC PowerBrands...
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Beverage development and management

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  • Power brands process presentation_5-21-14 mm edit

    1. 1. 2 Why Us? Power Brands is the world’s leading beverage formulation and brand management firm. Power Brands executives are beverage industry experts and leaders in beverage innovation. Since 2006, we have led over 500 new beverage projects for our clients. Power Brands has successfully launched brands with multi-million dollar budgets. Our broad expertise stretches globally: Formulation, Graphic Design, Sales and Marketing Strategy, Product Launch Strategy, Financing and Investor Expertise. Power Brands offices are in Los Angeles and New York, with affiliates in the UK and Asia. 2
    2. 2. 3 Services Our expertise in the beverage industry can help you with: Production] Power Brands’ enjoys strong relationships with raw material suppliers and co-packers all over the world. We can help produce and manufacture your beverage in almost any market. Brand Management Power Brands has successfully launched large-scale brands such as Neuro and SK Energy Shots, as well as smaller regional exercises. We can help you manage a beverage launch suitable to the scale of the project. Branding / Graphic Design Our creative design team specializes in branding and brand communication. They are experts in visual elements and understanding beverage container substrates (aluminum, Tetra, PET, glass, etc.). Let us help you make your brand POP! Packaging Development Power Brands’ team can guide the decision making process to ensure the container, label and cap are best suited for the brand and manufacturing process. Beverage Formulation Power Brands’ team of beverage scientists have won many domestic and international awards. They can match flavors or formulate a custom beverage to your liking from scratch. Prototype Development Prototypes are an excellent tool that enable beverage entrepreneurs to engage with the retail and/or investor communities prior to engaging in full-scale manufacturing.
    3. 3. 4 Additional services we offer include: Power Brands utilizes technology to optimize positive brand awareness. Web Design Power Brands' team of expert developers create eye-catching websites that impress buyers and consumers alike. Business Plans POS Design Marketing Strategy Financial Forecast Videos/Photography Event Management Corporate Identity Copywriting Printing Social Media Power Brands’ social media experts implement strategies and tactics that keep your brand highly ranked, relevant, and optimized. SEO Our online experts can improve and create efficiencies in your online marketing campaign. We provide expertise in both natural and PPC applications. +Services 4
    4. 4. 5 From Concept to Shelf 5 steps of Product Development: 5
    5. 5. 6 Every project begins with a Creative Brief. Here, each client meets with the Power Brands development team to discuss the vision of your beverage. The Creative Brief covers: 6 Creative Brief Ingredients Flavors Packaging Graphic Design Cost and retail price estimates/targets Timelines and deliverables
    6. 6. 7 Beverage R&D is done through Power Brands’ team of highly experienced beverage scientists who are dedicated to beverage development as well as knowledgeable with currently trending ingredients and flavors. Beverage Formulation is performed in Power Brands’ in-house beverage laboratory, where clients are always welcome to visit in-person. Power Brands networks with best-in-class flavor suppliers, chemical suppliers, and raw material suppliers across the industry. Power Brands brings expertise knowledge in all beverage segments, which include: 7 Organic Beverages Energy Shots Cocktail Mixers Juices Sports Drinks Protein Drinks Energy Drinks Coffees Teas Soft Drinks Enhanced Water Relaxation Drink Beverage Formulation
    7. 7. 8 Power Brands team provides beverage packaging expertise for all types of beverage applications. Our knowledge of processing options and packaging resources helps to expertly match your packaging to the product. Power Brands will then forward vendor information to Clients as soon the packaging is determined. It is the Client’s responsibility to establish a relationship with the vendor, secure pricing, availability, minimum order quantity, and timing. Hot Fill Plastic Cold Fill Plastic Aluminum Cans Aluminum Bottles Flexible Packaging Glass Tetra Pak Custom Packaging 8 Packaging Beverage Applications:
    8. 8. 9 Power Brands team of in-house designers specialize in branding and brand communication. They have created award-winning beverage labels and packaging design for beverages projects in nearly every beverage category. Our skillful design team brings expertise in each label substrate, including can design, shrink sleeve labels, paper wraps, and pressure sensitive labels. Each project begins with concept artwork development focused solely on the front panel. Once this is approved the design team will move to the “layflat” stage: adapting the artwork to the actual dieline for the label, including the side panel copy, nutrition panel, UPC code and all mandatory information. 9 Branding + Label Design
    9. 9. 10 The Client will receive first round samples for sensory evaluation typically within 10-15 business days of the Creative Brief. Once feedback is provided, second round samples are typically provided within 5 business days. The design process begins with Direction Boards, these are “idea-starter” design boards with fonts, colors and images for the Client to consider. Design Boards are sent to the Client within 5 business days of the Creative Brief. Once feedback is provided on the Direction Boards, first round concept artwork is delivered to Client within 10-15 business days. Once feedback is provided, each subsequent round of artwork is provided within 5 business days. 10 Client Review and Approval Formulation Artwork
    10. 10. 11 Power Brands identifies and matches the right vendors based on location, capabilities and cost efficiencies. We provide complete transparency and each Client receives contact information for the relevant suppliers for their project: • Contract Manufacturer(s) • Ingredients • Bottle, Can , Cap, and Label • Logistics and Warehousing 11 Identify Suppliers
    11. 11. 12 Prior to going into full scale production, Power Brands will always recommend Clients explore prototype development. Prototypes and a solid business plan or presentation will help the Client: Secure capital from investors Obtain purchase orders from key account retailers or distributors Perform focus group testing 12 Prototypes
    12. 12. 13 If the Client is funded and ready to commence with production, Power Brands will always recommend the Client manufacture the minimum amount of product possible. Power Brands will identify appropriate contract manufacturers based on capability, geography, and cost efficiencies. Power Brands will provide the Client with all relevant contact information and offer Manufacturing Management services. Power Brands enjoys contract manufacturing relationships across the U.S. and also abroad, with key contacts in: 13 Production Asia Caribbean Europe N. America (USA, Mexico, Canada) Africa
    13. 13. 14 For select Clients, Power Brands can manage a full-scale market rollout. This service includes: 14 Product Management Managing production process: Creating & implementing sales strategy: Securing vendors, ordering and overseeing contract manufacturing Developing sales tools (sell sheets, POS, pricing sheets, etc.) Defining territories and target distributors, brokers & retailers Create pricing and promotion architecture Manage field sales and promotion personnel +
    14. 14. 15 Power Brands has on-staff key sales and marketing personnel Power Brands manages all in-market activity, i.e. field sales, guerrilla sampling, in- store events, sponsorship opportunities, promotional events Retail channels range from independent grocers to national key accounts (Kroger, Target) Assist in web and on-line marketing, including basic SEO, social media Together with the Client, Power Brands will define key metrics and setup weekly reporting All brand personnel will be clear on accountability and measurability 15 Brand Management Metrics and Reporting:
    15. 15. 16 Neuro Best Functional Beverage 2013, BevNET Awards SK Energy Shots Product of the Year 2013, Consumer Survey of Product Innovation Evolution Fresh Product of the Year 2012, BevNET Awards 16 Award Winners Power Brands has helped produce countless successful beverage brands. Some of these products can be found nationwide! These are a few of our award winners:
    16. 16. 17 (800) 730-9445 16501 Sherman Way | Van Nuys, CA. 91406 | sales@powerbrands.us 17 Contact Us @PowerBrandsLLC PowerBrandsConsulting @Power_Brands +PowerBrandsUS PowerBrands PowerBrandsLLC

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