2. SHIRT CRITERIA
What I have learnt form this mood board is that most of the shark
awareness shorts out there are very similar. Most of them include funny
puns, either cute or scary images of sharks and also lack colour.
After researching I have come to a conclusion that my shirt will:
1 – have more then one basic shirt colour
2 – promote the “cute” side of sharks rather then the scary
3 – have a fact about shark finning on it
4 –make the shirt memorable either by having a funny pun or picture.
3. DESIGN 1 In this design I have included cool colours with a pop of
red in the sharks mouth. This draws attention towards the
middle of the shirt. This means that the viwer can read
what the shark is “saying” The fact that there is a fact on
the shirt makes the viewer see the situation a smore
serious. The cute shark adds a more casual feel to the
shirt.
4. DESIGN 2 In this design I have paid more atnetion to a catchy quote.
There are no facts on it. The quite incorperates a shark head
cartoon on it. Not only does this look visually appealing but it
helps the viewer understand what hksf are trying to save. The
HKSF logo will be at the back of the shirt to promote the
charity.
5. DESIGN 3 In this design I have incorporated a more colorful
approach. I added in a rhyming phrase that is catchy
and people can remember. The colours are quite
distracting.
6. DESIGN 4 In this design I have included a cute slogan and a
cartoon image of a cute smiley shark. The back will be
plain. The HKSF logo will be put on the bottom left.
7. In this design it is more targeted at male users or people
DESIGN 5 who like the colour black. There Is also another cute
cartoon image of a shark on the front and information at
the back. This design is not a very visually appealing but
the information at the back helps spread the word about
shark finning.
8. In this design it is a lot more plain and more serious that the
DESIGN 6 image of the shark is not “cute” and here is also factual legit
information about sharks. The back has information and the
logo. It also says “but you can change that” giving a more
personal input to the shirt.
9. SURVEY (WAS ALSO PART OF RESEARCH)
On our previous survey most of our customers said that they preferred
design number 2. This was also one of my favorite designs. Therefore I
will start designing the final design on illustrator. This process will be
shown in the technical skills page.
Person Person Person Person Person Person Person Person Person Person
1 2 3 4 5 6 7 8 9 10
How old
are you? 34 15 47 28 52 31 44 19 21 58
Which is Design Design design Design design design design design design design
your
preferred 3 1&3 2 1 2 2 5&6 3 2 5
design?
Would you yes yes yes depend yes maybe depend yes yes maybe
purchase a
t-shirt s s
when the
proceeds
go toward
the HKSF
charity?
10. FINAL DESIGN - ILLUSTRATOR
This is our final t-shirt design. I used a font called “hobo” this is because I thought it matched the
shake of a shark quite well. Especially the v as it could even represent a fin. The reason we
made the sleeves read and the shirt white is to add a bit of colour onto it. Most other shirts on
the market are just one colour which is why we wanted to incorporate two colours. The white
balances out the red so that there is not too much going on. The red also matches the red in the
sharks mouth. The back of the shirt includes the HKSF logo to help raise awareness.
