2. The cultivation analysis theory states that heavy exposure to
media causes individuals to develop—or cultivate—an illusory
perception of reality based on the most repetitive and
consistent messages of a particular medium. This theory most
commonly applies to analyses of television because of that
medium’s uniquely pervasive nature. Under this theory,
someone who watches a great deal of television may form a
picture of reality that does not correspond to actual life.
Televised violent acts, whether those reported on news
programs or portrayed on television dramas, for example,
greatly outnumber violent acts that most people encounter in
their daily lives. Thus, an individual who watches a great deal of
television may come to view the world as more violent and
dangerous than it actually is.
• http://catalog.flatworldknowledge.com/bookhub/reader/3833?e=lulemedia_1.0-ch02_s02
3. • As in our production we want to show the negative effects of
the media that is continuously being presented to by the
hypodermic syringe theory which ultimately describes how
the media inject ideas and beliefs into the audience little by
little until they become accustom to them and challenge their
own beliefs and values . For example the media continuously
suggest the idea of beauty and perfection through the Images
we see and the way people who are `beautiful ‘ are
represented within society and through the media . This
leaves the audience with the impression that this perception
is correct and to be defined as `perfect or beautiful’ you must
be in alignment with it .
