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Cultivation
Theory
Austin Lee
What is it?
Cultivation
Theory is a
social theory
that examines
the long term
effects of
television.
“Hey
Patrick, Do
you watch
tv?”
“Yes……!!”
THEN YOU USE IT!!
WOO HOO!
Researchers believe
that the more time
people spend “living”
in the television world,
the more likely they
are the believe that
social reality is what is
portrayed on tv.
OH NO!!!
‘So what…?’
“Society’s
views can be
affected by
other issues”
“You didn’t
analyze the
positive
effects.”
“That’s too
simplistic,
Dog!”
“I feel the
audience is
too
passive….”
Criticism
But what happens when
violence-related content of mass
media makes viewers believe that
the world is more dangerous
than it actually is?
“Ma’am, I’m
sorry, but I
believe you
have……
MEAN
WORLD
SYNDROME
!”

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Cultivation theory ppt