10. Do you think the audience is viewed as passive or
active in hypodermic needle theory?
11. What makes a passive audience?
1. Observe rather than
actively participate.
2. Don’t question the
message.
3. Accept the “truth” at
face value.
12. Surely people are more than just a sponge, soaking
up whatever ‘facts’ are presented to them?
13. Task
Today I want you to think about the idea of a passive audience. Is it possible for
an audience member to be passive? What effect did the following have, and do
you think it proves or disproves the idea of a passive audience? Can you argue
both sides? Make notes.
Anti-Jewish World War 2 propaganda
James Bulger & Childs Play
Orson Wells & The War Of The Worlds
Fake News & the victory of Donald Trump