1. Audience theories
Mass vs Niche
Mass targets larger audiences and have a higher budget to provea film
which will accommodate all audiences, whereas niche targets more
specific targets audiences and will have a lower budget instead.
However a film can be both for example Star Wars has a huge budget
but has a niche audiences werepeople care about the film.
Hypodermic Needle theory
The theory that the media messages are injected directly into the brain
of the passiveaudiences and that everyoneresponds to media
messages in the same way.
Two Step Flow
This theory says that mostpeople formtheir opinions under the
influence of role models or public figures. So according to the model,
ideas flow fromthe mass media to opinion leaders and fromthem the
wider population.
Cultivation/Culmination
Anyonemedia text that does not have to much effect. (Years and Years
of watching more violence will make you less sensitive to violence) Thos
process is known as Desensitisation
