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1. The Conjuring Teaser Trailer
Analysis
The institution for
this trailer is
Warner Bothers
and New Line
Cinema the
institutional codes
employed by the
institution are the
first to idents that
appear to show
who has made this
film

2. The Key selling point of
this trailer is the fear of
the unknown.
Throughout the whole
trailer we get the feeling
and are given hints to
what is causing the
weird going on in the
house but we never
actually see it, keeping
the audience in
suspense and wanting
to find out what it is.

3. The trailer establishes the
horror genre by having a dark
atmosphere throughout the
whole film, it also uses young
children as its main focus this
shows vulnerability of the
victims. You also expect that
something intense is going to
happen as small things
appear to be building up to
this, although we never see
what seems to be the
antagonist of the film, this
makes things more scary and
reinforces the horror genre.

4. The target audience is
anyone who is into the
horror and thriller genre.
The first screen shot
shows that audiences
who liked films such as
Saw and Insidious would
like this film and should
accept to similar
concepts from that film in
this film, It also seems to
be more of a thriller than
horror genre so should
be focused towards
more thriller film fans.