The document summarizes the results of a 16 question survey about shoe preferences. The majority of respondents were aged 16-25, preferred light-hearted documentaries, and bought 6-20 pairs of shoes per year. Most spent over £50 annually on shoes and had experienced foot damage from shoes. The documentary will focus on women's styles, less mainstream retailers, and cover current fashion trends to appeal to the target audience.

1. Question 1: What Gender are you?
9
Male
21 Female
More females were asked than males, we did this because more women
would be interested in a documentary about shoes than men but we asked
some men to make the questionnaire fair.

2. Question 2:What Age Are You?
2
6
14 16 - 20
21 - 25
26 - 30
8
30+
The majority of people asked were aged 16-20, this means that this will
be our target audience. Just over a quarter of the people are 21-
25, therefore our target audience will be between 16-25.

3. Question 3: What is your favourite colour?
Teal
Black
Pink
Orange
Blue
Yellow
Green
Red
Purple
0 1 2 3 4 5 6
The most popular colours are blue and purple, so for our documentary we will
use a colour scheme that involves both of those colours, so that it will appeal to
the audience.

4. Question 4: What is your favourite TV
channel?
4 8
BBC1
BBC2
10 3 ITV1
Channel 4
5
5ive
As the majority of people have said that their favourite channels are Channel
4 and BBC 1. This poses a problem because BBC 1 and Channel 4 produce
very different programming and Channel 4 goes for more imported material
than BBC 1. Seeing as the greater majority have chosen channel 4 we have
decided to put our documentary on this channel, we also feel this channel
will relate to our target audience more.

5. Question 5: What type of Documentary do you
prefer?
4 1 3 Historical
Scientific
5
7 Current Affairs
Fashion
4
Nature
6
Celebrity
Music
The most popular types of documentary are current affairs and fashion. So when
we are making our documentary we will make sure to include information about
fashion and make it current and up-to-date.

6. Question 6: Would you rather your
documentary be:
8 3
Serious
Light-Hearted
12
7 Informative
Comical
The vast majority of people chose light hearted documentaries as their
favourite type of documentary. We think our target audience will respond
to a more light hearted take on the documentary because they can
perhaps relate to it better than a serious documentary. Due to this we
have decided to take a more light hearted angle when producing our
documentary.

7. Question 7: What size shoe are you?
11
10
9
8
7
6
5
0 2 4 6 8
The most common shoe size according to this questionnaire is size 7. We could use this
as discussion point in our documentary about whether it is harder to get shoes if your
shoe size is the most common.

8. Question 8: What is your favourite pair of
shoes?
Dr Martins
Boots
Trainers
Heels
Uggs
Pumps
Vans
Slippers
Converse
Converse
Slippers
Vans
Pumps
Uggs
Heels
Trainers
Boots
Dr Martins
0 2 4 6 8
The majority of people questioned were women. Women tend to be
more interested in the topic of shoes and this explains the large
number of people that chose heels as their favourite type of shoes.
This mean that our documentary we will focus more on women’s
styles of shoes than men’s but we will still include information about
both sexes, so it appeals to both men and women.

9. Question 9: How many pairs of shoes do
you own?
4 4
1 to 5
10 6 to 10
12 11 to 20
20+
The majority of people said they owned between 6 and 20 shoes, this suggests that
they like shoes and are most likely to watch our documentary.

10. Question 10: How many pairs of shoes do
you buy a year?
3 1
13
1 to 5
6 to 10
13 11 to 20
20+
The vast majority of people we asked in our questionnaire said they buy under 10
pairs of shoes a year. This means that in our documentary we could discuss
favourite shoes and how people would only buy few shoes that they really like.

11. Question 11: Where do you buy your
shoes from?
Various Places
Primark
JD
Clarks
New Look
Schuh
Deichmann
Internet
0 5 10 15
The majority of people buy their shoes from other shops than the ones
listed, this means that for our documentary we will focus on more obscure or
less main stream shops that people may buy shoes from. 5 people questioned
said that they buy their shoes off the internet, so in our documentary we can
also have information about internet stores and websites such as Ebay.

12. Question 12: How much do you spend on
shoes per year?
5 1
8
Less than £10
Over £10
Over £50
16
Over £100
The vast majority of people we asked in our questionnaire said that they spend over
£50 a year on shoes. Over half spend between £50 and £100 a year on shoes.

13. Question 13: What is the most you have ever
spent on shoes?
0
2
11
Less than £10
Over £10
17 Over £50
Over £100
Over half of the people in our questionnaire said they had spent over £50 on a pair of
shoes. This means that a topic we could discuss on our documentary could be about
the price and quality of shoes.

14. Question 14: What type of shoes do you prefer?
Slippers
Wellies
Flip-Flops
Pumps
Trainers
Sandals Question 14: What type
of shoes do you prefer?
Boots
Flats
Low Heels
High Heels
0 2 4 6 8
The most preferred shoes are flat shoes and high heels, we got these results as most
of the people who took our questionnaire were women, therefore we must discuss
these types of shoe when making our documentary is this is what would appeal to
the audience.

15. Question 15: Do you wear shoes that keep
you fit?
4
10
Yes
No
16 Sometimes
These results show that over half of people we asked in the questionnaire don’t
wear shoes that keep them fit. This could suggest that health and fitness shoes
would not be very interesting for our audience.

16. Question 16: Have your shoes ever caused
you damage to your feet?
11
Yes
19
No
This graph shows that the majority of people have had their feet damaged by shoes.
The result of this question means that we should include a part of the documentary
that discussed the issues of shoes.