2. User-oriented innovation
Definition
- Product or service is done interaction with users from start to finish
- To participate new users already in development stage
- Always trying to answer users needs
- User oriented innovation is quite new method to understand users needs. It
also develop those products which needs to improve their competitive edge
3. User oriented innovation
to whom? → For public sectors and companies who want to work together with
innovative and demanding customers
How? → Interviewing users what do they need and participating them for
planning or testing. Also different kind of contests
4. Why
Benefits: The products and services are more suited for users needs which
increases sales. It creates more innovative and unique solutions. It increases the
value to the user.
Disadvantage: It could make the innovation process look too easy, where you add
few ingredients together and it is done. It may create misunderstandings,
annoyance or disappointment to participants if they don’t know what they are
solving, when the project is going to execute sth or if their input is going to be
used.
5. Risks
Choosing the right persons to collaborate with.
Users change their behavior or taste
Choosing the wrong innovation target or method
