2. Scenario Planning
Campaign Impact
Channel Effectiveness
Brand
WOM
Reputation
Customer Experience
The FUN
Stuff!
• Creative
• WOM
• Channel Planning
• Campaign Monitoring
Online & Social Campaign, Brand & Reputation Management
Monitoring Programs
Who is talking
Where are they talking
What are they talking about
You
Your competitors
Who is listening
Is it damaging
Is it positive or negative
Monitor
Activity
Understand Impact & Risks
Brand
Campaign
WOM
Reputation
Share of Voice
Customers
Competitors
Understand
Impact
Action Plans
Define key actions
Report to stakeholders
Define key responses
Join the conversation
Make a statement
Listen, learn and inform
Change channel Mix
Take
Action
Scenario
Planning