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Marketing mix with market approach

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Marketing mix with market approach

  1. 1. TRADE MARKETING „MIX‟ & DISTRIBUTION (5P MARKET APPROACH) By Vicky
  2. 2. product Price People Place Promotion
  3. 3. PRODUCT BRAND Packaging Diferensiasi Produk It Should be close to the consumer with a strong identity and a simple name Quality Service Brand Building Consumer Behavior of visibility PRODUCT MIX For Consumer For Outlet
  4. 4. PRICE Price Education ( to outlet ) Rebate policy • By channel • Maximum price to sell from outlet to consumer • Minimum price to sell from outlet to consumer • Retail rebate : (new outlet development) • Just give the rebate to new outlet
  5. 5. PLACE / DISTRIBUTION Route To Market GO RETAIL Economic Market Coverage Organization Capability Distribution Reporting System & Process Wholesaler direct and indirect Distribution (Weighted Distribution) WS Segmentation WS sales Product Focus Force territories Penetration Management
  6. 6. PROMOTION & SALES MARKETING “SALES” Modern / Horeca Channel Perfect Execution • • • • • Avaibility Affordability Quality Visibility KPI Standard for P.E Retail Channel Wholesale Channel Retail Consumer Promo WS Program (WS Display Program) Outlet Branding (Cluster) Relationship Building (WS Gathering) Maintenance
  7. 7. SALES “PEOPLE” DISTRIBUTOR DEVELOPMENT Supervisor • Coaching & Leadership Training Sales Representatif (Salesman) Training • Selling skill • Negotiation skill • Standard call Procedur etc
  8. 8. TERIMA KASIH

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