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2. Advantages Of SEM
• Increase brand awareness and brand equity of
product.
• Increase Visibility - Increase in web site traffic.
• Advertise to an audience that's already interested in
you.
• Increase in targeted leads.
• Target your ads to users based on languages and
locations.
• Competition advantage - Marketers can enable users
to select their product over their competitors.
• Greater Return on investment — Compared to other
advertising media, paid search strategies are more
efficient.

3. Search Engine
Marketing For Business

6. Google Paid Campaigns
Types :
•Google Search
•Google Display
•YouTube Video Ads
•Google Shopping
•Google Remarketing

12. How to Know When It’s Time to
Pay for It?
Paid search marketing for the
SMB(small or medium sized
business)