Every connection with your audience is an opportunity to build your brand, and surveys are no exception. Review these benefits of survey standardization, define your style, and grow brand identity and recognition!

1. The Benefits of Survey
Standardization
“I thrive in structure. I drown in chaos.”
- Anna Kendrick

2. Good survey design is an important tool
in building your organization's brand.
Learn how to standardize your survey
design and take advantage of its
benefits for your organization.

3. How to Standardize Surveys and
Create a Survey Brand

4. Visual Settings

5. • Insert your logo at the top of every
page.
• Include your organization’s name in
the header, title, or email invitation to
tell your users whose survey they are
responding to.

6. • Use the same visual settings — like
background, color scheme, and font
choice — on every survey.

7. Question Formatting

8. • For each question type, pick a style
that works for your organization and
stick with it for each survey you create.

9. • Make each text box the same size
with the same character allowance.
• Include a consistent number of
points on each rating scale
question.
• Arrange each image choice question
in the same number of columns.

10. • When applied consistently across a
series of projects, these choices build
an identity for your organization’s
surveys.

11. Question Types

12. • Several question types can be
interchangeable in many situations.
• Recognize when these can be
standardized and when deviation from
the usual path is necessary to collect
the desired data.

13. For example:
• In many cases, a Rating Radio Grid
can achieve the same results as a
series of individual Rating Radio
Buttons.
• You could make the decision to only
use Rating Radio Grids for
standardizationpurposes.

14. • However, if you needed to display
select rating questions based on
logic, a series of Rating Radio Buttons
might make more sense.

15. Language Choice

16. • The same principle of consistency
across question types applies to
language choice.

17. For example:
• “Is there anything else you would like
to add?” and “Do you have any other
feedback?” are functionally
interchangeable.
• However, if you’re designing a sign-
up form, the latter option doesn’t
really make sense.

18. Benefits of Survey Standardization

19. Less Time Spent on Design

20. • A standardized format streamlines
the design process and reduces the
number of decisions that must be
made when designing each new
survey.

21. • SoGoSurvey’s Question Bank even
allows you to save question formats
so you can just plug them in to a new
project.
• Standardizing your survey format lets
you spend time on other projects.

22. Easier for Participants to
Complete

23. • Over time, a respondent learns what
to expect from a survey coming from
your organization so they can answer
your questions faster.

24. • Increased familiarity can:
• Save pariticipants’ time.
• Improve their understanding of
the survey.
• Make them more comfortable
giving feedback.

25. More Aesthetic Appeal

26. • A series of standardized surveys
looks like a unified and considered
approach to collecting feedback.

27. • They help build a recognizable brand
for your organization so your
respondents know they are talking to
you as a whole and not just the
person who designed the survey.

28. Standardize surveys to establish your own brand
and make the most of each outreach.

29. Want more?
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benefits-of-survey-standardization/

30. Email:
Reach us on:
support1@sogosurvey.com
+1 (800) 646-0520

31. Thank You!
www.sogosurvey.com