1. Sampling To further our knowledge of the sampling methods used in sociological research.
2. Sampling is extremely important! A sample is a smaller representative group drawn from the survey population. Our sample must represent the population which we want to apply our research too! Is our classroom representative of Bradford?
3. Sampling Frame A sampling frame consists of a list of people for instance; The Register of Electors The Royal Mail (postcodes) UK Doctors lists Census - Everyone on the list should be used or the sample would not be representative.
5. Stratified-Random Sample Using a sampling frame, a sociologist would then separate the frame into smaller groups such as social class, ethnicity, age etc. Then take the required random number from each groups to ensure the sample is representative.
6. Quota Sampling This is where the researcher goes and selects participants according to their research. The choice is completely up to the researcher and may produce unreliable or invalid results.
8. Remember – Not all samples are representative of the whole population. If you wanted to conduct research into working class culture, then your sample must only represent the working class and not the whole population.
9. Link to the exam! What kind of questions may you be asked? Suggest two types of sampling procedure; (Item A, line 12) apart from those mentioned in Item A. (4 marks) - June 2005 Explain what is meant by a sampling frame. (Item A,line 7.) (2 marks)– Jan 2005
