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CASE STUDY: CONVENTION HIJACK - OWN THE AUDIENCE
HOW DO YOU ENGAGE AND ATTRACT PEOPLE AT A CONFERENCE OR CONVENTION?

THE SOLLUTION

SOCIAL HUNT WITH

AUGMENTED REALITY
WHITE LABEL IPHONE & ANDROID APP
THE SOLLUTION

SOCIAL HUNT WITH

AUGMENTED REALITY
WHITE LABEL IPHONE & ANDROID APP

Convention and Conferences are packed with
potential fans of your product, but to cut through the
noise Random House’s Romance crew brought fans,
authors and their brand together in the Hunt for
Romance!
THE SOLLUTION

SOCIAL HUNT WITH

AUGMENTED REALITY
WHITE LABEL IPHONE & ANDROID APP

S ta n d in g O u t
At a convention or conference, standing out can
be more than little challenging. That’s why
Random House publishing launched the “Hunt
for Romance”, letting fans of their romance
novels engage in a modern day Scavenger Hunt
throughout the duration of the convention.
THE SOLLUTION

SOCIAL HUNT WITH

AUGMENTED REALITY
WHITE LABEL IPHONE & ANDROID APP

M a k in g y o u F a m o u s
Using some Augmented Reality
challenges, fans were able to pose
with some of the steamiest hunks from
the biggest books. Sharing these
photos socially not only got the ‘likes’
but helped further promote the books.
Fun and ROI.
THE SOLLUTION

SOCIAL HUNT WITH

AUGMENTED REALITY
WHITE LABEL IPHONE & ANDROID APP

5 D a y s o f Fu n
The Hunt for Romance released
challenges specific to each day,
making sure fans came back and
engaged with their app throughout the
convention, meeting new authors and
accomplishing online driven goals.
THE SOLLUTION

SOCIAL HUNT WITH

AUGMENTED REALITY
WHITE LABEL IPHONE & ANDROID APP

Our fans and authors had a great
time snapping shots, posing with our
‘hunks and getting to interact with each other!
-Kimberly Cowser, Senior Publish (Penguin Random
House)
SUCCESS

20
%

Of convention
attendees
participated

+20

Different Challenges
released over 5 Days

Social Actions (like us)
Integrated into Challenges
A FEW FEATURES

In te g r a te d
Challenges drove fans
to multiple Random
House websites and
social properties!

B ra n d e d
White labelled app leveraging
Random house’s romance
branding including custom
icons, promo pages and more
A FEW FEATURES

S o c ia l
C o n te n t
Posing down with
hunks on your
own book cover
is the kind of
creative content
people were
happy to share.

E x p e r ie n tia l B r a n d in g
Random House challenged fans to meet
with authors and characters creating a
unique and personal tie in to the brand
S o m e E x tr a F e a tu r e s :
-3 Solutions: Embedded | White
Labelled | SS Platform
-Challenges released by time
and day
-Full admin module & moderation
tools
-Update content on the fly
-Engage sponsors with new
inventory
-Social and GPS Integration
F r o m 5 0 to 5 0 m illio n ,
S o c ia l S c a v e n g e r c a n
b u ild fu n
a n d e n g a g e m e n t in to a n y
s iz e e v e n t o r c o n v e n tio n .
Contact us Today:
info@socialscavenger.com

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Conference Engagement - Social Scavenger Hunt

  • 1. CASE STUDY: CONVENTION HIJACK - OWN THE AUDIENCE
  • 2. HOW DO YOU ENGAGE AND ATTRACT PEOPLE AT A CONFERENCE OR CONVENTION? THE SOLLUTION SOCIAL HUNT WITH AUGMENTED REALITY WHITE LABEL IPHONE & ANDROID APP
  • 3. THE SOLLUTION SOCIAL HUNT WITH AUGMENTED REALITY WHITE LABEL IPHONE & ANDROID APP Convention and Conferences are packed with potential fans of your product, but to cut through the noise Random House’s Romance crew brought fans, authors and their brand together in the Hunt for Romance!
  • 4. THE SOLLUTION SOCIAL HUNT WITH AUGMENTED REALITY WHITE LABEL IPHONE & ANDROID APP S ta n d in g O u t At a convention or conference, standing out can be more than little challenging. That’s why Random House publishing launched the “Hunt for Romance”, letting fans of their romance novels engage in a modern day Scavenger Hunt throughout the duration of the convention.
  • 5. THE SOLLUTION SOCIAL HUNT WITH AUGMENTED REALITY WHITE LABEL IPHONE & ANDROID APP M a k in g y o u F a m o u s Using some Augmented Reality challenges, fans were able to pose with some of the steamiest hunks from the biggest books. Sharing these photos socially not only got the ‘likes’ but helped further promote the books. Fun and ROI.
  • 6. THE SOLLUTION SOCIAL HUNT WITH AUGMENTED REALITY WHITE LABEL IPHONE & ANDROID APP 5 D a y s o f Fu n The Hunt for Romance released challenges specific to each day, making sure fans came back and engaged with their app throughout the convention, meeting new authors and accomplishing online driven goals.
  • 7. THE SOLLUTION SOCIAL HUNT WITH AUGMENTED REALITY WHITE LABEL IPHONE & ANDROID APP Our fans and authors had a great time snapping shots, posing with our ‘hunks and getting to interact with each other! -Kimberly Cowser, Senior Publish (Penguin Random House)
  • 8. SUCCESS 20 % Of convention attendees participated +20 Different Challenges released over 5 Days Social Actions (like us) Integrated into Challenges
  • 9. A FEW FEATURES In te g r a te d Challenges drove fans to multiple Random House websites and social properties! B ra n d e d White labelled app leveraging Random house’s romance branding including custom icons, promo pages and more
  • 10. A FEW FEATURES S o c ia l C o n te n t Posing down with hunks on your own book cover is the kind of creative content people were happy to share. E x p e r ie n tia l B r a n d in g Random House challenged fans to meet with authors and characters creating a unique and personal tie in to the brand
  • 11. S o m e E x tr a F e a tu r e s : -3 Solutions: Embedded | White Labelled | SS Platform -Challenges released by time and day -Full admin module & moderation tools -Update content on the fly -Engage sponsors with new inventory -Social and GPS Integration
  • 12. F r o m 5 0 to 5 0 m illio n , S o c ia l S c a v e n g e r c a n b u ild fu n a n d e n g a g e m e n t in to a n y s iz e e v e n t o r c o n v e n tio n .