The document discusses personalization in social media. It emphasizes the importance of personalization by highlighting how it improves user experience through tailored content and recommendations. It then provides advice on where to start with personalization, noting that listening to users and their interests is key, as is focusing initial personalization efforts on a user's existing connections on social platforms. The document stresses celebrating user-generated content and giving credit to its creators.

1. PERSONALIZATION
IN SOCIAL MEDIA
WHITNEY REYNOLDS

3. WHY PERSONALIZATION
MATTERS
All the Feels Because, Word-of-Mouth
Total Recall It Sets You Apart

5. WHERE TO START
Your People
(surprise!) Power Personalization

7. We regret to inform you that…
Certainly. Our pleasure.
We have several properties nearby that
can accommodate your request.

8. WHERE TO START
Your People
(surprise!) Power Personalization
Listen, Listen, Listen

11. WHERE TO START
Your People
(surprise!) Power Personalization
Listen, Listen, Listen
Surprise & Delight

15. WHERE TO START
Your People
(surprise!) Power Personalization
Surprise & Delight
Listen, Listen, Listen Celebrate UGC, Honor the Artist

18. <<<<<<<<<<

20. THANK YOU