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Tip 17: Speaking engagements - Speaking at
events where customers are likely to attend
helps position you as a leader or innovator in
your field.
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Tip 19: Business Events are opportunities for
business people to gain exposure for their
businesses, promote new products or services
and make sure accurate information reaches
targeted customers.
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Tip 32: You can draw attention to new
products or other company activities by
arranging and publicizing special events such
as news conferences, seminars, outings,
trade shows, exhibits, contests and
competitions, and anniversaries that will
reach the target publics.
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Tip 38: You can rely extensively on published
materials to reach and influence your target
markets. These include annual reports,
brochures, articles, company newsletters and
magazines, and audio-visual materials.
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Tip 40: You can promote your brands and
corporate name by sponsoring and publicizing
sports and cultural events and highly
regarded causes.
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Tip 41: Your company executives must field
questions from the media or give talks at
trade associations or sales meetings, and
these appearances can build the company’s
image.