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Tip 1: Keep your target customer in mind
when writing your ads.

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Tip 2: Your ads need to be entirely accurate
for the landing page advertised.

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Tip 3: Use negative keywords.

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Tip 4: Implement keyword targeting to your
ads.

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Tip 5: Use mobile-preferred ads within your
enhanced campaigns.

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Tip 6: Implement conversion tracking.

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Tip 7: Monitor and tweak your campaigns.

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Tip 8: Use Google's Remarketing Option.

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Tip 9: Always include one of your main
keywords in your ad copy or header.

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Tip 10: Use clear call-to-action words.

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Tip 11: Target new mobile devices.

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Tip 12: Text messages work better for local
advertising.

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Tip 13: Use online advertising, these adverts
can be text adverts, text and image adverts,
image adverts or rich media and video
adverts.

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Tip 14: Use creativity. It is the function of
online advertising.

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Tip 15: Use impressive language and create
curiosity.

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Tip 16: Use high quality images and emotional
appeal.

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Tip 17: Ad must be communicative and
thematically sound.

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Tip 18: It must be interesting and have
credibility.

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Tip 19: Draw the attention of target
marketplace.

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Tip 20: Use creative style, tone, words,
format and color.

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Tip 21: Use short but informative headlines.

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Tip 22: Use active words that brighten your
advertisement.

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Tip 23: Have a surprise element that makes
readers sit up and notice the ad.

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Tip 24: Use effective typography.

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Tip 25: Contrast, simplicity, clarity are
important matters.

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Tip 26: Innovation is key to success.

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Tip 27: The biggest tip to give advertisers is
to create unique and attention-grabbing ads.

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Tip 28: The way you design, combine words,
colours, images and animation are critical
factors in success of your banner campaign.

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Tip 29: When designing your ad it is
important to consider both graphic and text.
The pictures and content need to correlate in
order to keep the attention of potential
clients.

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Tip 30: Visit other hosting sites that have
banner ads, see how they have crafted these
ads.

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Tip 31: Compare your banner ad to other
banners. Ask yourself if your ad is as
eye-catching as the one you are comparing
yours to.

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Tip 32: If you do compare your ad to others,
be sure not to make yours similar. It is a
creative way of advertising, use your
imagination and do not shy away from your
creative ideas.

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Tip 33: Choose design styles that appeal to
you. You will make a lasting impression on
traffic if you pay careful attention to detail.

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Tip 34: Less is always more, do not make your
ad too cluttered or too colourful. Stick to a
certain number of fonts, colours and designs.

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Tip 35: Limit your use of fonts as too many
fonts may become distracting.

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Tip 36: Put your point across and be clear in
what you are advertising. Keep words simple
and easy to read. Say it in seven words or
less.

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Tip 37: You are limited to a small visual
space, using fewer words makes it easier for
you to use larger text that is more eye-
catching for traffic.

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Tip 38: Use powerful and creative words.
Before choosing the wording for your ad,
create a list of enticing words, brainstorm
your ideas.

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Tip 39: Be clear in your graphics; do not
overlap images or messaging.

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Tip 40: Select your images carefully; too few
will lead to an unappealing ad. Look through
stock photography as you can easily obtain
your images and it is inexpensive.

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Tip 41: Your main objective is to sell your
product or service, use strong phrases that
capture the interest of potential clients.

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Tip 42: Ensure that your primary message is
pungent as it is the strongest visual element
in your ad.

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Tip 43: Control the file size of your ad. Your
ad should not be bigger than 468x60 pixels
and 12kb.

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Tip 44: The easiest way to maintain this size
of banner is to limit the use of colour and
graphics.

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Tip 45: Save your ad as an animated GIF file.

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Tip 46: Do not overuse animation in your ad.
Choose animation that is not too fast; ensure
that it flows at a moderate pace.

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Tip 47: Set your animation so that they stop
after 3 cycles as constant animation becomes
distracting.

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Tip 48: Firstly, show the searchers that your
advertisement is relevant. Google displays
relevant keywords in bold in your advert if
they are present.

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Tip 49: Keep your keyword listings to a
minimum. Create a number of ad groups with
short keyword lists rather than a single ad
group with a large list of keywords.

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Tip 50: Download AdWords editor, this will
copy and paste ad groups easily.

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Tip 51: Create keywords by misspelling them
or making them into one word, this will drive
more traffic to your site at a fraction of the
cost.