The document provides 20 tips for online promotion and customer engagement, including building an online community, asking for reviews and ratings, offering freebies and guarantees, organizing online events and webinars, sending gifts to customers, maintaining good customer relations, setting objectives and communications plans, having a website and spreading content, telling stories in various formats, focusing on products and services, targeting new customers, motivating salespeople, and gaining media coverage.

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Tip 1: Build community for like-minded
peoples.

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Tip 2: Ask customer or clients to write
reviews and ratings.

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Tip 3: People love freebies e.g. free stuff.

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Tip 4: Offer a guarantee or warranty or refund
on your product and services.

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Tip 5: Grab your target audience attention.

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Tip 6: Organize online events.

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Tip 7: Organize free webinar.

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Tip 8: Send gifts to your customer or client on
their birthday.

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Tip 9: Build network with people at industrial
events. Recognise taste of your target
marketplace.

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Tip 10: Maintain Good Relation with customer
or client.

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Tip 11: Set your objectives before doing
online promotion.

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Tip 12: Create a communications plan to
reach your customers.

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Tip 13: Have your own website and attract
followers.

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Tip 14: Spread content of your website in
relevant categories websites.

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Tip 15: Have a story. Write and distribute it.

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Tip 16: Use written, audio and video format
for Online Promotion.

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Tip 17: Focus on product and services only.

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Tip 18: Target and attract new customers.

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Tip 19: Increase relationship and motivate
salesforce.

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Tip 20: Media Coverage. It adds credibility to
your website.