The document provides 40 tips for online branding and building a strong brand online. Some of the key tips include bonding emotionally with online users, promoting distinctive values and mission, ensuring the brand is associated with credible sources, creating relationships and opportunities, maintaining a consistent posting schedule, knowing your audience and building your branding strategy, treating your brand as an investment, making your brand unique, rewarding customer involvement to promote the brand, and making a memorable first impression.

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Tip 1: Online Branding is not only about
ubiquity, visibility, and functions; it is about
bonding emotionally with online users.

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Tip 2: A brand’s strength is built upon its
determination to promote its own distinctive
values and mission.

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Tip 3: Ensure your brand is associated with
credible sources.

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Tip 4: Produce press releases or news articles
for your industry.

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Tip 5: Create relationships. Relationships lead
to opportunities.

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Tip 6: Maintain a consistent posting schedule.

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Tip 7: Know your strengths. Outsource your
weaknesses.

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Tip 8: Know your audience. Build your
strategy. Police your brand. Be consistent.

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Tip 9: Online Branding needs to be about the
cause. People need to connect to the mission.

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Tip 10: Your network is everything in the
branding environment. Just build it right.

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Tip 11: Imagination gives dimension to an
online branding campaign.

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Tip 12: Be honest about your product or
service. Negatives spread faster.

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Tip 13: Manage your online reputation. It is
very important for your brand.

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Tip 14: Online Branding Builds Trust in
Reputation.

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Tip 15: Be Consistent With Branding.

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Tip 16: Blogging is one of the most effective
ways to improve the visibility of your brand
online.

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Tip 17: Press release distribution is a very
effective and inexpensive way to enhance
brand visibility and recognition.

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Tip 18: Creating and distributing quality
content is the best way to gain visibility
online.

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Tip 19: Optimize Your Website to drive traffic
to a website and improve the brand's
visibility.

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Tip 20: Social Media Marketing promotes
brand visibility, brand loyalty, recognition,
and can also grow your sales.

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Tip 21: Make your brand as unique as
possible.

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Tip 22: Treat your brand as an investment,
not a cost.

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Tip 23: Quickly globalize the brand and its
products.

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Tip 24: Reward customers’ involvement to
make them become active promoters of your
brand, not simply loyalists.

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Tip 25: Encourage communities that share
your values.

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Tip 26: Donations to good causes can
demonstrate the brand is not insensitive to
the world around it.

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Tip 27: Sponsorship is also a perceptible
experience: visually associating the brand
with an event, a sporting team or the like.

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Tip 28: The brand must become a medium
between the people in the community, real or
virtual, and provide more than products. It
must provide real services.

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Tip 29: Make an impact. Make people
remember your brand.

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Tip 30: Proliferate your brand by linking to
memorable phrases, images and positive
brand benefits.

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Tip 31: Make your first impression count.
Don’t let yourself down with a tatty business
card, dodgy home-made literature or a poorly
designed advert.

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Tip 32: Consider how your customers relate to
your brand? Is it immediately apparent what
you’re about?

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Tip 33: Consider style and content that is
appropriate for your line of business that your
audience will respond more positively to.

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Tip 34: Remember the cultural and
sociological significance of your brand. What,
for example, do the colours of your brand
signify?

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Tip 35: Don’t baffle your customer. Don’t
overload with too much technical data. Speak
in a language the customer understands.

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Tip 36: Test and measure the brand and
message. Everyone has different opinions, but
take a general consensus. The one who
decides if your message is clear is the
customer not you.

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Tip 37: Clear design can give room for the
message to breathe and isn’t drowned out
with excessive text or unrelated imagery.
Don’t be scared of white space, it can work to
draw attention.

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Tip 38: Maintain consistent messaging
promotes the feeling of solidity and security
with customers; making you easier to trust.

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Tip 39: Assess your competitors. What are
they doing wrong? How do you differ? Why
are you better?

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Tip 40: Use contrast in design layout to
emphasize the message.