The document provides 20 tips for promoting a business through public relations and social media. The tips include sharing media with clients and potential clients, using video and LinkedIn to share stories, arranging special events to promote the business, contributing to good causes to build goodwill, relying on published materials to reach target markets, hiring PR consultants, sponsoring sports and cultural events, maintaining relationships with journalists, and knowing what stories are newsworthy to publish.

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Tip 1: Promote your story and be certain to
share any media you receive with your team,
clients and potential clients.

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Tip 2: Use Google Plus.

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Tip 3: Using video lets people share short
newsworthy stories and post it for others.

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Tip 4: Use LinkedIn Inmails.

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Tip 5: Using video heightens your core
audience senses by adding credibility.

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Tip 6: You can draw attention to new
company activities by arranging & publicizing
special events such as news conferences,
seminars, outings, trade shows, exhibits,
contests, competitions, & anniversaries that
will reach the target publics.

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Tip 7: You can build goodwill by contributing
money and time to good causes.

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Tip 8: Corporate communication- Promoting
understanding of the organization through
internal and external communications.

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Tip 9: Lobbying—Dealing with legislators and
government officials to promote or defeat
legislation and regulation.

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Tip 10: Counselling—Advising management
about public issues, and company positions
and image during good times and bad.

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Tip 11: Building the corporate image in a way
that reflects favourably on its products.

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Tip 12: You can rely extensively on published
materials to reach and influence your target
markets. These include annual reports,
brochures, articles, company newsletters,
magazines, & audio-visual materials.

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Tip 13: PR consultants offer services,
information and advice that can help you
position your business.

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Tip 14: You can promote your brands and
corporate name by sponsoring and publicizing
sports and cultural events and highly
regarded causes.

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Tip 15: Your company executives must field
questions from the media or give talks at
trade associations or sales meetings, and
these appearances can build the company’s
image.

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Tip 16: Create an effective brand name.

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Tip 17: Maintain relationships with
journalists.

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Tip 18: Know what’s newsworthy to publish.

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Tip 19: Ask journalists, authors, or bloggers
to write positive about your industry.

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Tip 20: Know what’s newsworthy to publish.