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Do send your query at :
help.mbaassignments@gmail.com
or call us at :08263069601
Strategic Management
SBS MBA / MSc
Assignment – Al Ain 2020
GENERAL INSTRUCTIONS
● All assignments are to be submitted on 9th July 2020 to examinationboard@atmsedu.org ,
assignmentsubmission2019@gmail.com and cc to azrafatima@atmsedu.org.
● If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for
every day.
● Similaritybetweenstudentsworkisstrictlynotaccepted,anystudentfoundwithsimilar work will
be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be
tolerated under SBS
● Anyre evaluationrequestshouldcome inone weekof grade release. Any late request will not be
obliged. (Form and other details shall be shared based on request)
● Assignmentonce submittedtoexamboardis final for marking. Total 90 marks. 10 Marks for Class
Participation.
Preamble
Thisassignmentshould be based on your current employer/business or a business with which you
have had some recent exposure and with which you are familiar.
Presenting your findings
Your report should be presented in a management report format which includes an:
Executive summary (make it brief, no more than 2 pages),
Also Introduce the business entity in consideration, its history, milestones it has achieved in past,
market share, industry it operates, industry analysis etc.

2. Your report should incorporate the following steps:
1. Identifythe firm’sexistingvision,andmissionstatement.Develop vision and mission statements
for the organization, what you think it should be as, per knowledge developed in your study.
2. (a) Do PESTEL analysis of business.
(b) Do SWOT analysis
3. Construct a Competitive Profile Matrix (CPM).
4. Construct an External Factor Evaluation (EFE) Matrix
5. Construct an Internal Factor Evaluation (IFE) Matrix.
6. Recommend long-term objectives for your company.
7. What strategieswouldyoube recommendingtoachieve yourlongtermorganizational objectives
as youhave statedin previousquestion.Youmayuse StrengthsWeaknesses-Opportunities-Threats
(SWOT) Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group
(BCG) Matrix, InternalExternal (IE) Matrix, Grand Strategy Matrix, and Quantitative Strategic
Planning Matrix (QSPM) to substantiate your strategy choice. {Use as many as necessary, need not
be all. Like, you may not need QSPM, unless you need to choose out of alternative strategies.}
8. What Management,Marketing,Finance/Accounting, R&D and CIS issue, if any you foresee. Your
recommendations to address them.
9. Recommendproceduresyou’llhave in place for strategy review, evaluation and control specific
to your business entity.
Type of organization
country's division. Avoid considering individual departments or sections of an organisation as this
will constrainyoutodeal withfunctional-level strategy only.
department, proceed with an analysis of that division, providing, it is a budgetary center. Dealing
witha subdivisionwill constrainyoutodeal withfunctional-level strategyonly. tion
is an independent, not-for-profit entity, proceed according to the advice above.
Make sure the conclusion is not just a summary of your recommendations. Emphasize the key
recommendations in your conclusion and consider how they might be actioned.