The presentation compares the challenges presented for the student in writing a business plan and a strama (strategic management paper): the similarities and difference between the two are enumerated. Writing a business plan, a final paper in entrepreneurship subject, prepares the student for writing strama, the capstone of Ateneo MBA.

1. Comparison of Strama and Business Plan Lecture by Prof. Jorge Saguinsin for Entrepreneurship Class at the Ateneo Graduate School of Business Makati, Philippines

2. Questions: Which is more challenging to do? Are they the same?

5. Strategic Planning

12. SMART

17. Differences: l. A business plan is synthetic and creative; a strama is analytical and destructive

20. 2. A business plan details the business concept model, founding organization

24. 3. It is common to see micromarket analysis for business plan.

25. Micromarket

27. 4. Product design testing is detailed in a business plan.

28. 5. The SWOT analysis usually does not apply to a start up. There is no strength to speak of; to talk about the risk is to abort the bp outright….

29. 6. There is no internal analysis for the BP; only enterprise delivery system which is long and detailed. It covers: inputs, throughputs, outputs and matching (marketing actually)

30. 7. A business plan has exit strategy which covers failure (divestment and liquidation)and success scenario(ipo,harvesting)

31. Exit strategy

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33. 8. It is more important and urgent for BP’s vision and product, MVP to be compelling; for the product to be clearly differentiated to assure success

34. 9. The three steps of strategic planning do not apply to bp writing: strategy analysis, formulation, and implementation do not apply to business plan writing. No strategy tools measurement are used except for KRAPI.

35. 10. Business plan writing develops the rigor and discipline to write a strama paper.

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