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1. Dear students get fully solved assignments
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ASSIGNMENT
DRIVE FALL 2016
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER II
SUBJECT CODE & NAME MB0047 – MANAGEMENT INFORMATION SYSTEM
BK ID B1968
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. Distinguish between information technology (IT) and
information systems (IS) and explain the Advent of Artificial
Intelligence and Free Software Movement
Answer:Informationtechnology(IT) is the application of computers and internet to store, retrieve,
transmit, and manipulate data, or an information often in the context of a business or other
enterprise.ITis considered a subset of information and communications technology (ICT). In 2012,
ZuppoproposedanICT hierarchywhere eachhierarchylevel"contain some degree of commonality
inthat theyare relatedtotechnologies that facilitate the transfer of information and various types
of electronically mediated communications." Business/IT was one level of the ICT hierarchy.
Question.2. Explain the Strategic Decision making with MIS.
Elaborate on the types of communication that can be effected with
digital networks in organisations
Answer:Increasing availability of low-cost computers and associated equipment of varying
capabilities promoted the trends towards distributed data processing. Developments in
communication techno-logy has made it possible to interconnect such geographically dispersed
2. computing resources of different kinds and makes. A computer communication network is an
interconnection of a collection of several
Question.3. How to use information system to support competitive
strategy? With an example explain each strategy
Answer:Firms with a competitive advantage over others typically have access to special resources
that othersdonot or are able to use resourcesmore efficiently,resulting in higher revenue growth,
profitability,orproductivitygrowth(efficiency),all of whichultimately in the long run translate into
higher stock market valuations than their competitors.
Michael Porter'scompetitiveforces model describes five competitive forces that shape the fate of
the firm.
Traditional competitors: Existing firms that share a firm's market space
New market entrants: New companies have certain advantages, such as not being locked
into old equipment and high motivation, as well
Question.4. Briefly explain the Customer Relationship Management
(CRM) system. What are the various facilities created by CRM?
Answer:Whencompanycommunicatesitscustomersthe processcaninvolvemanydifferent people
within both organizations using a variety of different methods. CRM is the acronym for the term
“CustomerRelationshipManagement”.The main tool that is used is an order that is communicated
by company’scustomertoitssalesdepartment. However this is only one of many communications
that shouldbe managed.Toensure thatcompanycan provide the bestcustomerserviceexperience
possible the use of customer relationship management (
Question.5. Briefly explain the different aspects of the need for
database systems.
Answer:Formally,a "database" refers to a set of related data and the way it is organized. Access to
these data is usually provided by a "database management system" (DBMS) consisting of an
integrated set of computer software that allows users to interact with one or more databases and
provides access to all of the data contained in the database (
3. Question.6. Why privacy is important for individuals in the
organizations? Briefly explain.
How workplace electronic monitoring is done in the organizations?
Answer:Why does privacy matter? Often courts and commentators struggle to articulate why
privacyisvaluable.Theysee privacyviolations as often slight annoyances. But privacy matters a lot
more than that. Here are 10 reasons why privacy matters.
1. Limit on Power: Privacy is a limit on
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