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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
ASSIGNMENT
Summer 2015
Bachelor of Journalism and Mass Communication– Semester 5
BJ0022 – Media and Development- 4 credits
(60 marks)
Please note that all questions carry 10 Marks each. 10 Mark questions should be answered in
approximately 400 words.
Answer the following questions:
Q. 1- Chart the importance of development communication in public education. [10 Marks]
Answer:The commitmentof political leaders,policymakersandresource providersshouldbe sought
as an initial step to programme planning and launching of the implementation strategy.
Communication programmes often lack the budget, the staff, and the resources needed for an
effective and sustained public education programme (FAO/WHO, 1992). Advocacy efforts can help
to enlighten policy-makers and resource-providers about the
Q. 2- Explain the development process in detail. [10 Marks]
Answer:Development communication refers to the use of communication to facilitate social
development. Development communication engages stakeholders and policy makers, establishes
conducive environments,assesses risks and opportunities and promotes information exchanges to
bring about positive social change via sustainable development. Development communication
techniques include information dissemination and education, behavior change, social marketing,
social mobilization,mediaadvocacy,communicationforsocial change andcommunityparticipation.
Q. 3- What is meant by communication? Explain. How does it relate to the concept of mass
society? [10 Marks]

2. Answer:Communication(fromLatincommūnicāre,meaning"to share") is the purposeful activity of
informationexchange betweentwoormore participantsinorderto convey or receive the intended
meaningsthroughasharedsystemof signsand semioticrules.The basicstepsof communicationare
the forming of communicative intent, message composition, message encoding, transmission of
signal, reception of signal, message decoding and finally interpretation of the message by the
recipient.
Q. 4- Write a note on the development of communication technology in India with examples of
technology implemented in rural areas. [10 Marks]
Answer:India's efforts to capitalise on the information and communication technology revolution
are far from spectacular when it comes to numbers, going by the latest country rankings and
associated data released by the International Telecommunication Union.
Climate change isa global phenomenonaffectingthe livesof mankind.Intime of calamitieswe need
information and communication technology for disaster management. Various organisations,
governmentagenciesandsmall andlarge-scaleresearchprojectshave beenexploring the use of ICT
for relief operations, providing early warnings
Q. 5- Define development and elucidate with theories of development. [10 Marks]
Answer:About 50 years ago, many countries around the world—freshly decolonised and newly
named underdeveloped or developing, embarked on varying projects of national development.
Some beganto developindigenousindustriesforexport,otherssteppedup industrial production to
substitute for imports. Across the Cold War swathe—communist as well as capitalist—
industrialisation was thought of, by the political and economic elite, as the key to development.
In thissingularconceptionof ‘development’aseconomicgrowth,industrialisation became a race of
catching up with the West or with standards
Q. 6- Discuss the dominant paradigm of development, as well as the new paradigm of
development.Whatare some of the biasesin the dominant paradigm of development?[10 Marks]
Answer:The mainrealizationthatdevelopmentwasnotgoingwell indevelopingcountries for those
who have followed the dominant paradigm closely has made people think that there were
alternative pathwaysto development. In the late 1960s and 1970s, several world events combined
withintellectual critiquesbegan to crack the credibility of the dominant paradigm and the reigning
paradigmsof modernizationanddevelopmentnolongerinspire the confidencewhichtheydidthree
decades back. Critical assessment of results and
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :

3. “ help.mbaassignments@gmail.com ”
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