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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM BAJM
SEMESTER 5
SUBJECT CODE & NAME BJ0057 – MEDIA, SOCIETY AND DEVELOPMENT
BK ID B1524
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question. 1. Discuss in detail children and the media and children
and advertising.
Answer: Advertising is hardly a recent human endeavor; archaeologists have uncovered signs
advertising property for rent dating back to ancient Rome and Pompeii. Town criers were another
early form of advertising. As an industry, advertising did not take off until the arrival of the various
massmedia:printing,radio,andtelevision.Nevertheless,concernsoveradvertisingtargetingchildren
preceded both radio and television. The
Question. 2. Explain the theories of development in sociology (there
are four).
Answer: Theoriesare an essential partof the frameworkusedto organize specificsocial phenomena
withinthe social sciences.Thislessonintroducesthe fourmajortheoretical perspectivesinsociology,
including structural-functional, social conflict, feminism, and symbolic interactionism.

2. Question. 3. Write a long note on Development Aid since World War
II, including 20 of the objectives stated in the Foreign Assistance Act
of 1961 (USA).
Answer: Development aid (also development assistance, technical assistance, international aid,
overseas aid, official development assistance (ODA), or foreign aid) is financial aid given by
governments and other agencies to support the economic, environmental, social, and political
development of developing countries. It is distinguished from humanitarian aid by focusing on
alleviating poverty in the long term, rather than a short term response.
The term development co-operation, which is used, for
Question. 4. Discuss the 10 practices in Development
Communication in detail.
Answer: Development communication refers to the use of communication to facilitate social
development. Development communication engages stakeholders and policy makers, establishes
conducive environments, assesses risks and opportunities and promotes information exchanges to
bring about positive social change via sustainable
Question. 5. Explain the concept of E-governance in detail.
Answer:Electronicgovernance ore-governance isthe applicationof informationandcommunication
technology (ICT) for delivering government services, exchange of information communication
transactions, integration of various stand-alone systems and services between government-to-
customer (G2C), government-to-business(G2B), government-to-government (G2G) as well as back
office processes and interactions within
Question. 6. Explain the Knowledge Gap Hypothesis in full.
Answer: The knowledge gaphypothesisexplainsthatknowledge,like otherformsof wealth,isoften
differentiallydistributedthroughoutasocial system.Specifically,the hypothesispredictsthat"asthe
infusion of mass media information into a social system increases, higher socioeconomic status
segments tend to acquire this information faster than lower socioeconomic-status population
segments so that the gap in knowledge between the two
Dear students get fully solved assignments
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