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ASSIGNMENT
DRIVE SPRING 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBAN2 (SEM 3)
PGDROMN (SEM 1)
SUBJECT CODE & NAME ML0012-Store Operations
BOOK ID B1763
CREDIT 4
MARKS 60
1 “Managing a retail store is a complex activity”. Explain this statement in context to the role of a
Retail store manager?
Answer: Managing a retail store is a complex activity. Retail store running cost is continuously
increasing. More and more stores are coming into picture and competition is becoming tough day
by day. Profits are continually shrinking.
Therefore, the role of retail manager becomes more
2. Explain the activities required in maintaining a store with its components?
Answer: Store maintenance includes all the activities involved in managing a store’s facilities, such
as management of exterior and interior physical facilities. The exterior facilities include the parking
arrangements, the entrances to the store, and signs and windows outside the store. Interior

2. facilities include the arrangements for windows, walls, flooring, ceiling, climate control, energy use,
fixtures and shelves, displays, and signs and sidewalks. Shoppers will not come to a store whose
washrooms, staircases, elevators and floor areas are poorly maintained. Thus, it requires regular
cleaning of lights, fixtures, washrooms, elevators, floor areas, dustbins, water coolers and air
conditioners, besides quick replacement of burned out
3. Describe the different types of store layouts?
Answer: Store layouts outline location and size of each section, permanent fixtures, if any,
movement of lifts and trolleys (in case of heavy merchandise, like furniture) within the store. A floor
plan will also depend on the type of merchandise to be stored, location of the building and the
overall store design. A good layout plan helps in optimum utilization of all the available resources.
The different types of store layouts are
1. Straight Floor Plan
4 What are the different classifications of retail merchandise?
Answer: Classification on the Basis of Nature of Merchandise
1. Apparel: Apparel merchandise is anything that a human being puts on hisbody. Clothing, hats,
gloves, shoes and scarves, etc., come under thecategory of apparel.
2. Consumer durables: Any type of product that is purchased by consumersfor long-term usage
usually falls under the category of consumer durables.As opposed to many goods that are intended
for consumption in the short term, consumer durables are intended for repeated or day to day
usage.Prominent goods under consumer durables
5 “Standardization is the process of establishing the acceptable levels of various characteristics on
the basis of study, experiment and statutory requirements”?Comment
Answer: Standardization is the process of establishing the acceptable levels of various
characteristics on the basis of study, experiment and statutory requirements. It is different from
specification. It is beneficial to optimize the number of items and thereby reduce the stock levels.
For the same value of business, standardization reduces the variety to be obtained and stored,
resulting in the reduction of cost. For example, if five items of five different brands are stocked and
displayed, then it might require five different
6. Write short notes on:
a)Quality Control Procedure:
1. At the time of checking and receiving
(i) The receiving process is not complete until delivery receipts have been verified against the
corresponding purchase order, the distribution centre dispatch advice note and the consignment
note.

3. (ii) The receiving officer is empowered to refuse delivery of merchandise in case it is not as per the
purchase order or with the dispatch report issued by the distribution centre.
(iii) It is the sole responsibility of the receiving
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