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International Marketing Lect1

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International Marketing - Swapnil Deshmukh [email_address]
Impact of Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is International Marketing? ,[object Object],[object Object]
What is Global Marketing? ,[object Object],[object Object],[object Object]
Major Decisions in International Marketing Deciding whether to go abroad Deciding which markets to enter Deciding how to enter the market Deciding on the mktg program Deciding on the mktg organization
Deciding Whether to go abroad ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Trade Theories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Trade Theories ,[object Object],[object Object],[object Object]
International Trade Theories ,[object Object],[object Object],[object Object],[object Object]
International Trade Theories ,[object Object],[object Object],[object Object],[object Object],50 80 Wool 75 20 Wine Spain Scotland 1 unit of labour
International Trade Theories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Trade Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Trade Theory ,[object Object],[object Object],[object Object],[object Object]

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International Marketing Lect1

  • 1. International Marketing - Swapnil Deshmukh [email_address]
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  • 5. Major Decisions in International Marketing Deciding whether to go abroad Deciding which markets to enter Deciding how to enter the market Deciding on the mktg program Deciding on the mktg organization
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