Provides introductory information on management. Help students understand the concept of management in a real business situation.

1. INTRODUCTION TO MANAGEMENT AND MARKETING

2. LESSON OUTCOMES
1. Define goals and plans and explain the relationship between them.
2. Explain the concept of organisational mission and how it influences goal setting and
planning.
3. Describe the types of goals an organisation should have and how managers use
strategy maps to align goals.

3. Goal Setting and Management Style
 A goal is a desired future state that the organization attempts to realise.
 A plan is a blueprint for goal attainment.
 There are different levels of planning and goals in an organization.
 Goals at each level of the organization guide the company.

4. Purpose of Goals and Plans
 Legitimacy
 Source of motivation and commitment
 Resource allocation
 Guides to action
 Rationale for decisions
 Standards of performance
 Exercise:
What are goals and plans important in
management?

5. Effective Goal Setting
SET GOALS - GOAL CHARACTERISTICS
 Specific and measurable
 Defined time period
 Cover key result areas
 Challenging but realistic
 Linked to rewards

6. Activity – Goal characteristics
Specific and
measurable
Time line
Key result
areas
Challenging
but realistic
Linked to
rewards

7. Level of Goals, Plans and
Importance
This Photo by Unknown Author is licensed under CC BY-SA-
NC
This Photo by Unknown Author is licensed under CC BY-SA-NC

8. Review Questions 2.1
1. What are the general goals in an organisation?
2. What is a strategic goal?
3. What is a tactical goal?
4. What is an operational goal?

9. Aligning Goals
 Goals should be consistent and mutually supportive.
 The achievement of goals at low levels permits the attainment of high level goals.
 Individuals, teams and departments should be working in concert.